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buisness environment
Tesco Strategic Analysis

Tesco

Company Review

Tesco is an international distribution based primarily in the UK, in Ireland and Asia. Its capitalization is 34.84 billion at 11 July 2008 and its turnover is 80 billion Euros in 2008. Tesco is British distribution group and 3rd World Group. Its activity revolves around three areas: distribution in the UK, international distribution and financial services. (Pagano, Margareta, 16 May 1987).

The Macro Business Environment of Tesco Group

The Macro-Environment consists of factors that may influence an organization externally. This is usually outside of the control of corporations. Examples of factors that may influence a business are changes in interest rates, changes in cultural trends and tastes, more competitors in surrounding areas as well as greater regulations or changes to government laws. (Pagano, Margareta, 16 May 1987). A popular method used to analyze the macro-environment is through a PESTLE analysis which stands for political, environmental, sociological, technological, legal, and ethical issues.

Factors That Will Have Significant Impact on Tesco

Political Factors

The political environment includes all government actions that affect the business in the retail trade. This effect may be through formal legislation, such as the law on the sale of goods, as well as through competition policies and planning systems. For example, the recent developments relating to food safety and sale of genetically modified foods also influence and restrict the activity in the retail sector. (Pagano, Margareta, 16 May 1987).

The influence will be different for each type of retail businesses, and an enumeration of all possible political factors beyond the scope of this book. However, it is important to understand that many of the legal setting are introduced in order to protect consumers and are a long stage of preliminary discussions. Listening to the political situation, we can provide undesirable

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