|Executive summary | |2 |
|I. Summary of the current position of Bunnings | |3 |
| Financial Position | |3 |
| Bunnings’ strategy | |3 |
| Competitor focus | |4 |
| Future potential | |5 |
|II. External Environment | |5 |
| Current life-cycle position of the Australian hardware | |5 |
|industry | | |
| Remote environment | |6 |
| Industry analysis: Five forces framework | |7 |
| Industry value chain analysis | |9 |
|III. Internal analysis | |10 |
| 5Qs-business strategy( Bunnings) |