Burberry and Csr
Working In an International Context
How CSR is your company
Mike Plummer
BURBERRY
What is Corporate Social Responsibility?
Corporate Social Responsibility (CSR) is a self-regulated system that companies use to ensure that their operations are in line with ethical standards, the law and the norms of society. CSR aids companies in taking responsibility for their actions and “encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere (WIKIPEDIA, 2012)”
The company that has been selected for analysis is Burberry. Burberry was established in 1856 by Thomas Burberry and is now an ‘internationally recognised luxury brand with a worldwide distribution network (Burberry PLC, 2012)’. They have 473 stores worldwide and employ approximately 6,681 people.
This company claims that they are in compliance with CSR and have on their website listed the ways in which they achieve this.
“One of Burberry 's five strategic themes is pursuing operational excellence. Operational excellence in CR has five key areas of focus: * Healthy business partnerships: based on shared values and high ethical standards * Excellent products and service: quality, craftsmanship, heritage and service standards * Environmental excellence: operating efficiently with minimum waste and maximum control * Excellence in people management: attracting and retaining talented employees * Contributing to society: investing and engaging in the communities where Burberry operates (Burberry, 2011)’
Employee diversity
When it comes to employment, it is important for a company to be extremely diverse and offer equal opportunities. Not only are they required to do this by law (under acts such as the Equality Act 2010), but they should also choose to be diverse. A company that chooses to be diverse is well respected by societies in which they operate, and will find that increasing
How CSR is your company
Mike Plummer
BURBERRY
What is Corporate Social Responsibility?
Corporate Social Responsibility (CSR) is a self-regulated system that companies use to ensure that their operations are in line with ethical standards, the law and the norms of society. CSR aids companies in taking responsibility for their actions and “encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere (WIKIPEDIA, 2012)”
The company that has been selected for analysis is Burberry. Burberry was established in 1856 by Thomas Burberry and is now an ‘internationally recognised luxury brand with a worldwide distribution network (Burberry PLC, 2012)’. They have 473 stores worldwide and employ approximately 6,681 people.
This company claims that they are in compliance with CSR and have on their website listed the ways in which they achieve this.
“One of Burberry 's five strategic themes is pursuing operational excellence. Operational excellence in CR has five key areas of focus: * Healthy business partnerships: based on shared values and high ethical standards * Excellent products and service: quality, craftsmanship, heritage and service standards * Environmental excellence: operating efficiently with minimum waste and maximum control * Excellence in people management: attracting and retaining talented employees * Contributing to society: investing and engaging in the communities where Burberry operates (Burberry, 2011)’
Employee diversity
When it comes to employment, it is important for a company to be extremely diverse and offer equal opportunities. Not only are they required to do this by law (under acts such as the Equality Act 2010), but they should also choose to be diverse. A company that chooses to be diverse is well respected by societies in which they operate, and will find that increasing
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