Burberry's Growth

Burberry has significantly dentist its growth opportunity across current approach, products, and area. In year 2017, Burberry has come up with five key strategies, which are product focus, productive space, E-commerce leadership, operational excellence and inspired people. Three of those strategies are focused on optimising revenue growth, while the others are meant to improve efficiency and ensure Burberry has the capability to deliver. As for the key performance index, Burberry has shown its improvement in comparable sales growth, from -1% in 2016 to +1% in 2017, means it has more existing stores than last year. Yet for adjusted retail operating margin, which measure how the business balances operational leave and disciplined cost control,
Burberry has a slightly increase from 2016 to 2017, approximately 0.5% throughout the year. Such less significant increase in both figures can tell that the company has a growth in productivity, which is a good sign for the business.