Burger King
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Tutor Marketing plan for the entry of new product Burger King – Fast food into Vietnamese market Length: words
Abstract This report present the marketing plan for the entry of Burger King a new type of fast food into Vietnamese market. • First of all is the introduction about new product. • The following is marketing environment analysis. • Stage of identify target customers and targeting marketing strategy is the next parts. • Then the choice of product position is mentioned. • Last of the report is the plan to develop 4P’ program.
Abstract
I. Introduction
II. Marketing plan 1. Marketing environment analysis 2. Target customers 2.1 Target customers in consumer market 2.2 Target customers in business market 3. Identifying the target marketing strategy 4. Determining the positioning for the product 5. Developing 4P’s program
III. Conclusion
IV. Reference list
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I. Introduction
The purpose of this report is to state the marketing plan to introduce a new product in Viet Nam. This product is Burger King – a kind of fast food. The BURGER KING (BK) franchise was founded by James McLamore and David Edgerton in 1953 in United State. Flame-Broiled beef begins fulfilling its destiny. its menu predominantly consisted of hamburgers, french fries, soft drinks, milkshakes, and desserts.
After being acquired by its Miami, Florida franchisees and renamed in 1954, BK began expanding its menu by adding the Whopper sandwich in 1957, and has since added non-beef items such as chicken, fish, and vegetarian offerings, including salads and meatless sandwiches. As the company expanded both inside and outside the United States, it introduced localized versions of its products that conform to regional tastes and cultural or religious beliefs. Today, BURGER KING appears in many
[pic]
Tutor Marketing plan for the entry of new product Burger King – Fast food into Vietnamese market Length: words
Abstract This report present the marketing plan for the entry of Burger King a new type of fast food into Vietnamese market. • First of all is the introduction about new product. • The following is marketing environment analysis. • Stage of identify target customers and targeting marketing strategy is the next parts. • Then the choice of product position is mentioned. • Last of the report is the plan to develop 4P’ program.
Abstract
I. Introduction
II. Marketing plan 1. Marketing environment analysis 2. Target customers 2.1 Target customers in consumer market 2.2 Target customers in business market 3. Identifying the target marketing strategy 4. Determining the positioning for the product 5. Developing 4P’s program
III. Conclusion
IV. Reference list
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I. Introduction
The purpose of this report is to state the marketing plan to introduce a new product in Viet Nam. This product is Burger King – a kind of fast food. The BURGER KING (BK) franchise was founded by James McLamore and David Edgerton in 1953 in United State. Flame-Broiled beef begins fulfilling its destiny. its menu predominantly consisted of hamburgers, french fries, soft drinks, milkshakes, and desserts.
After being acquired by its Miami, Florida franchisees and renamed in 1954, BK began expanding its menu by adding the Whopper sandwich in 1957, and has since added non-beef items such as chicken, fish, and vegetarian offerings, including salads and meatless sandwiches. As the company expanded both inside and outside the United States, it introduced localized versions of its products that conform to regional tastes and cultural or religious beliefs. Today, BURGER KING appears in many