Burger Machine
Burger Machine Holdings
Corporation, more commonly known as Burger Machine , is one of the notable fastfood companies in the
Philippines. It is a sub-company of the
Gilmore Food Corporation. Unlike
Jollibee and other burger chains,
Burger Machine has always been retailing in outdoor stands instead of shops. History
It was created in 1981 by Fe Esperanza
S. Rodriguez and a sister who both planned to turn two old small buses into mobile stores, an idea they adapted from America. It was their fondness for hamburgers that inspired them to make a business that would serve for the masses. The stores were then opened near two gas stations in
Quezon City. They all began with a capital of P40,000 with nearly two dozen employees working continuously. This non-stop service earned Burger Machine the nickname of "the burger that never sleeps."
A year later, a third store was opened.
The company was nationally recognized. In 1990, the Corporate Office in EDSA started and was called EDSA Business
Unit. It was also in this year when the
Food and Nutrition Research Institute of the Department of Science and
Technology confirmed their burgers as
“source of the most nutrients in terms of peso value compared to other leading hamburger chains.”
Through the years, Burger Machine launched dozens of branches including stalls and full-scale fast food restaurants. But during the Asian
Financial Crisis of the 90's, the company saw more struggles and was forced to close down several branches and restaurants. Burger Machine is now back to its roots operation which is 24/7 burger stands for the masses.
Other information
One distinctive character associated with the company is the dwarf which appears on every outlet. For a number of years it had been unnamed. Later in
1988, it was given one, Burger Bart through a name contest. [1]
Graphic designer/visual communicator
Zeus Paredes coined the name
"BURGER MACHINE" and designed the original logo and graphics on the mobile stores.
The business was
Corporation, more commonly known as Burger Machine , is one of the notable fastfood companies in the
Philippines. It is a sub-company of the
Gilmore Food Corporation. Unlike
Jollibee and other burger chains,
Burger Machine has always been retailing in outdoor stands instead of shops. History
It was created in 1981 by Fe Esperanza
S. Rodriguez and a sister who both planned to turn two old small buses into mobile stores, an idea they adapted from America. It was their fondness for hamburgers that inspired them to make a business that would serve for the masses. The stores were then opened near two gas stations in
Quezon City. They all began with a capital of P40,000 with nearly two dozen employees working continuously. This non-stop service earned Burger Machine the nickname of "the burger that never sleeps."
A year later, a third store was opened.
The company was nationally recognized. In 1990, the Corporate Office in EDSA started and was called EDSA Business
Unit. It was also in this year when the
Food and Nutrition Research Institute of the Department of Science and
Technology confirmed their burgers as
“source of the most nutrients in terms of peso value compared to other leading hamburger chains.”
Through the years, Burger Machine launched dozens of branches including stalls and full-scale fast food restaurants. But during the Asian
Financial Crisis of the 90's, the company saw more struggles and was forced to close down several branches and restaurants. Burger Machine is now back to its roots operation which is 24/7 burger stands for the masses.
Other information
One distinctive character associated with the company is the dwarf which appears on every outlet. For a number of years it had been unnamed. Later in
1988, it was given one, Burger Bart through a name contest. [1]
Graphic designer/visual communicator
Zeus Paredes coined the name
"BURGER MACHINE" and designed the original logo and graphics on the mobile stores.
The business was