Burt's Bees Rhetorical Analysis
Aaron Daniel
Eng-102-12
2/12/15
Social Responsibility
(Burt’s Bees)
With great social status comes great social responsibility. Any company with high enough social status should take huge responsibility in leading the world in a righteous direction. Burt’s Bees has been a role model for earth-friendly, natural personal health care products for many years. The company creates skin care products, with the greater good of all in mind. An examination of Burt’s Bees will reveal its campaign to achieve an image of great social responsibility.
In the article “Burt’s Bees Opens Doors to Greater Sustainability,” the author explores ways to lead the world into a sustainable future. Burt’s Bees sends zero waste to landfills. Each month employees volunteer …show more content…
to check all recycling; composting, and waste to energy bins to be sure everything is sorted properly. The company is installing water reclamation systems; these will be used to save water. They launched a “Live the Greater Good” Program to involve all employees in more sustainable practices at work and at home. All of their facilities use energy-efficient lighting. With a carbon footprint of net zero, Burt’s Bees achieved carbon neutral certification. One might observe this company is determined to create a better world for us, and our friends the pollinators (Burt’s Bees Opens Doors to Greater Sustainability).
In the article “Burt’s Bees Creates Wild for Bees,” the author explores how important these tiny unappreciated creatures are. Bees do more than we realize, they’re like an alarm system for the health of our planet. Burt’s Bees collaborates with Pollinator Partnership, to protect all of the pollinating animals vital to our ecosystem. Burt’s Bees make educational series of three short films, to introduce fans to bees, and develop sympathy for their predicament. Burt’s Bees launches a website providing information and tools to help save the bees. All bees need nesting habitats and food to flourish, but healthy flowers and shelter are on the decline. Humans have used up most of the land with crops and lawns, most settings bees only find one type of food and this isn’t entirely healthy. One might observe Burt’s Bees really does have the well being of our planet and the creatures on it in mind (Burt’s Bees Creates Wild for Bees).
In the article “Burt 's Bees Sets Out to Rescue its Own,” the author explores and educates readers on bees mysterious disappearance. Colony Collapse Disorder is a growing threat to bees, Burt 's Bees is addressing this issue by raising awareness through public service announcements. Co-founder Burt Shavitz talks about the important role bees play in agriculture. "We believe the bees ' survival depends on how we manage and protect our world," says Burt. The company researches key issues facing honeybee health. One might observe Burt’s Bees does an excellent job in acquiring knowledge and passing it down to the public (Burt 's Bees Sets Out to Rescue its Own).
In the article “Burt’s Bees Catches Fans with Honey on Social,” author Jennifer Beese explores how this company uses social media to connect with its fans.
To celebrate the company’s birthday, the brand encourages its fans through Facebook and Twitter to submit “Happy birthdays.” Tagged with #BurtsBeeDay, Burt reads aloud birthday messages on social media sites. The company turns to vine, with 6 second classics the company generates new online audience. “Burt Learns Social,” Burt’s Bees incorporates videos into social strategy, with funny videos of Burt learning the ways of social media. One might observe through using humorous videos where Burt comes and speaks in person humanizes the brand even more (Burt’s Bees Catches Fans with Honey on …show more content…
Social).
Burt’s Bees demonstrates great social responsibility they inform their fans and take part in shaping a healthy natural future for all. Burt’s Bees is determined to create a better world for all. The company really does have the future well being of our planet and the creatures on it in mind. They connect with their fans and try to lead them in the right direction. Burt’s Bees is a company that with out the support of its fans wouldn’t be around to celebrate 30 years of hard work. An examination of the articles has demonstrated the amount of responsibility Burt’s Bees has taken on, to ensure a bright future for mankind and the creatures coexisting with us.
Works Cited
Jennifer, Beese.
“Burt’s Bees Catches Fans with Honey on Social” http://sproutsocial.com/insights/burts-bees-social-media-strategy-example/ “Burt’s Bees Creates Wild for Bees” http://www.csrwire.com/press_releases/34285-Burt-s-Bees-Creates-Wild-For-Bees “Burt’s Bees Opens Doors to Greater Sustainability” http://www.csrwire.com/press_releases/31207-Burt-s-Bees-Opens-Doors-to-Greater-Sustainability-With-a-Multimedia-Social-Environmental-Report-for-2010 “Burt 's Bees Sets Out to Rescue its Own”
http://www.csrwire.com/press_releases/15284-Burt-s-Bees-Sets-Out-to-Rescue-its-Own
Eng-102-12
2/12/15
Social Responsibility
(Burt’s Bees)
With great social status comes great social responsibility. Any company with high enough social status should take huge responsibility in leading the world in a righteous direction. Burt’s Bees has been a role model for earth-friendly, natural personal health care products for many years. The company creates skin care products, with the greater good of all in mind. An examination of Burt’s Bees will reveal its campaign to achieve an image of great social responsibility.
In the article “Burt’s Bees Opens Doors to Greater Sustainability,” the author explores ways to lead the world into a sustainable future. Burt’s Bees sends zero waste to landfills. Each month employees volunteer …show more content…
to check all recycling; composting, and waste to energy bins to be sure everything is sorted properly. The company is installing water reclamation systems; these will be used to save water. They launched a “Live the Greater Good” Program to involve all employees in more sustainable practices at work and at home. All of their facilities use energy-efficient lighting. With a carbon footprint of net zero, Burt’s Bees achieved carbon neutral certification. One might observe this company is determined to create a better world for us, and our friends the pollinators (Burt’s Bees Opens Doors to Greater Sustainability).
In the article “Burt’s Bees Creates Wild for Bees,” the author explores how important these tiny unappreciated creatures are. Bees do more than we realize, they’re like an alarm system for the health of our planet. Burt’s Bees collaborates with Pollinator Partnership, to protect all of the pollinating animals vital to our ecosystem. Burt’s Bees make educational series of three short films, to introduce fans to bees, and develop sympathy for their predicament. Burt’s Bees launches a website providing information and tools to help save the bees. All bees need nesting habitats and food to flourish, but healthy flowers and shelter are on the decline. Humans have used up most of the land with crops and lawns, most settings bees only find one type of food and this isn’t entirely healthy. One might observe Burt’s Bees really does have the well being of our planet and the creatures on it in mind (Burt’s Bees Creates Wild for Bees).
In the article “Burt 's Bees Sets Out to Rescue its Own,” the author explores and educates readers on bees mysterious disappearance. Colony Collapse Disorder is a growing threat to bees, Burt 's Bees is addressing this issue by raising awareness through public service announcements. Co-founder Burt Shavitz talks about the important role bees play in agriculture. "We believe the bees ' survival depends on how we manage and protect our world," says Burt. The company researches key issues facing honeybee health. One might observe Burt’s Bees does an excellent job in acquiring knowledge and passing it down to the public (Burt 's Bees Sets Out to Rescue its Own).
In the article “Burt’s Bees Catches Fans with Honey on Social,” author Jennifer Beese explores how this company uses social media to connect with its fans.
To celebrate the company’s birthday, the brand encourages its fans through Facebook and Twitter to submit “Happy birthdays.” Tagged with #BurtsBeeDay, Burt reads aloud birthday messages on social media sites. The company turns to vine, with 6 second classics the company generates new online audience. “Burt Learns Social,” Burt’s Bees incorporates videos into social strategy, with funny videos of Burt learning the ways of social media. One might observe through using humorous videos where Burt comes and speaks in person humanizes the brand even more (Burt’s Bees Catches Fans with Honey on …show more content…
Social).
Burt’s Bees demonstrates great social responsibility they inform their fans and take part in shaping a healthy natural future for all. Burt’s Bees is determined to create a better world for all. The company really does have the future well being of our planet and the creatures on it in mind. They connect with their fans and try to lead them in the right direction. Burt’s Bees is a company that with out the support of its fans wouldn’t be around to celebrate 30 years of hard work. An examination of the articles has demonstrated the amount of responsibility Burt’s Bees has taken on, to ensure a bright future for mankind and the creatures coexisting with us.
Works Cited
Jennifer, Beese.
“Burt’s Bees Catches Fans with Honey on Social” http://sproutsocial.com/insights/burts-bees-social-media-strategy-example/ “Burt’s Bees Creates Wild for Bees” http://www.csrwire.com/press_releases/34285-Burt-s-Bees-Creates-Wild-For-Bees “Burt’s Bees Opens Doors to Greater Sustainability” http://www.csrwire.com/press_releases/31207-Burt-s-Bees-Opens-Doors-to-Greater-Sustainability-With-a-Multimedia-Social-Environmental-Report-for-2010 “Burt 's Bees Sets Out to Rescue its Own”
http://www.csrwire.com/press_releases/15284-Burt-s-Bees-Sets-Out-to-Rescue-its-Own