Bus 406 Principles Of Marketing Answers
Principles of Marketing BUSI 406
Sections 001, 002, 003, 004, 005 FALL 2014
Course Schedule
Date
Class Topic
Assignments
(To be completed prior to class)
Wednesday, August 20
Class Introduction & What is Marketing?
Obtain “Essentials of Marketing” Textbook & Carefully Read Syllabus
Monday, August 25
Marketing’s Value to Consumers, Firms, and Society
Chapter 1
Wednesday, August 27
Marketing Strategy Planning
Chapter 2
Monday, September 1 is Labor Day – NO CLASS
Wednesday, September 3
Evaluating Opportunities in the Changing Market Environment
Chapter 3
Please read handout: Guidelines for Marketing Cases/Assignments
Monday, September 8
Focusing Marketing Strategy with Segmentation and Positioning
Chapter 4
Wednesday,
September 10
Final Consumers and Their Buying Behavior
Chapter 5
TEAM ASSIGNMENT:
Omarama Mountain Lodge Case
(page 588)
Hand in 2 page Write-up
Monday, September 15
Review for First Exam
Prepare Questions to Ask in Class
Exam will cover Ch. 1 – 5
Wednesday, September 17
First Exam
Monday, September 22
Business and Organizational Customers and Their Buying Behavior
Chapter 6
Wednesday, September 24
Improving Decisions with Marketing Information
Chapter 7
Monday, September 29
*Guest Speaker
Wednesday, October 1
Elements of Product Planning for Goods and Services
Chapter 8
Monday, October 6
Product Management and New Product Development
Chapter 9
Wednesday, October 8
Place and Development of Channel Systems
Chapter 10
Monday, October 13
Review for Second Exam
Prepare Questions to Ask in Class
Exam will cover Ch. 6 - 10
Wednesday, October 15
Second Exam
Monday, October 20
Distribution Customer Service and Logistics
Chapter 11
Wednesday, October 22
*Guest Speaker
Monday, October 27
Retailers, Wholesalers, and Their Strategy Planning
Chapter 12
Wednesday, October 29
*Guest Speaker
Monday, November 3
Promotion – Introduction to Integrated Marketing Communications
Chapter 13
TEAM ASSIGNMENT:
Running Room Case
(page 592) Hand in 2 page Write-up
Wednesday, November 5
Guest Speaker Dave Roberts Personal Selling and Customer Service
**Special Class Session**
Class Meets in Koury Auditorium at 12:30-1:45pm
OR 5:00-6:15pm
Chapter 14
Monday, November 10
Advertising, Publicity, and Sales Promotion
Chapter 15
Wednesday, November 12
Pricing Objectives and Policies
Chapter 16
TEAM ASSIGNMENT:
Simply Pure H2O4U, Inc. Case
(page 600) Hand in 2 page Write-up
Monday, November 17
Team Project Presentations
All Teams Hand-in Class Project Write-Ups
Wednesday, November 19
Team Project Presentations
Monday, November 24
Price Setting in the Business World
“Marketing Math” Class Exercise
Chapter 17
Wednesday, November 26 is Thanksgiving – NO CLASS
Monday, December 1
Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges
Chapter 18
Wednesday, December 3
Class Wrap-Up, and Final Exam Review
Prepare Questions to Ask in Class
Final Exam will cover Ch. 11 – 18
Section 001 (9:30am)
Saturday, December 6 at 8am, 3650 McColl
Section 002 (11:00am)
Friday, December 5 at 12pm, 3650 McColl
Section 003 (12:30pm)
Friday, December 5 at 8am,
Location to be announced
Section 004 (2:00pm)
Friday, December 5 at 4pm, 3050 McColl
Section 005 (3:30pm)
Saturday, December 6 at 4pm, 3050 McColl
FINAL EXAM
Please note that the exam time for Section 003 is different than the official UNC final exam schedule.
* These sessions are reserved for bringing in another guest speaker who may or may not come on this date. If s/he commits to another date on the schedule, then we will revise the schedule accordingly. We’ll announce any such changes in class and distribute a new schedule. Our goal is to bring in as many guest speakers as possible, and one way to do so is to be flexible and accommodating of their schedules.
Sections 001, 002, 003, 004, 005 FALL 2014
Course Schedule
Date
Class Topic
Assignments
(To be completed prior to class)
Wednesday, August 20
Class Introduction & What is Marketing?
Obtain “Essentials of Marketing” Textbook & Carefully Read Syllabus
Monday, August 25
Marketing’s Value to Consumers, Firms, and Society
Chapter 1
Wednesday, August 27
Marketing Strategy Planning
Chapter 2
Monday, September 1 is Labor Day – NO CLASS
Wednesday, September 3
Evaluating Opportunities in the Changing Market Environment
Chapter 3
Please read handout: Guidelines for Marketing Cases/Assignments
Monday, September 8
Focusing Marketing Strategy with Segmentation and Positioning
Chapter 4
Wednesday,
September 10
Final Consumers and Their Buying Behavior
Chapter 5
TEAM ASSIGNMENT:
Omarama Mountain Lodge Case
(page 588)
Hand in 2 page Write-up
Monday, September 15
Review for First Exam
Prepare Questions to Ask in Class
Exam will cover Ch. 1 – 5
Wednesday, September 17
First Exam
Monday, September 22
Business and Organizational Customers and Their Buying Behavior
Chapter 6
Wednesday, September 24
Improving Decisions with Marketing Information
Chapter 7
Monday, September 29
*Guest Speaker
Wednesday, October 1
Elements of Product Planning for Goods and Services
Chapter 8
Monday, October 6
Product Management and New Product Development
Chapter 9
Wednesday, October 8
Place and Development of Channel Systems
Chapter 10
Monday, October 13
Review for Second Exam
Prepare Questions to Ask in Class
Exam will cover Ch. 6 - 10
Wednesday, October 15
Second Exam
Monday, October 20
Distribution Customer Service and Logistics
Chapter 11
Wednesday, October 22
*Guest Speaker
Monday, October 27
Retailers, Wholesalers, and Their Strategy Planning
Chapter 12
Wednesday, October 29
*Guest Speaker
Monday, November 3
Promotion – Introduction to Integrated Marketing Communications
Chapter 13
TEAM ASSIGNMENT:
Running Room Case
(page 592) Hand in 2 page Write-up
Wednesday, November 5
Guest Speaker Dave Roberts Personal Selling and Customer Service
**Special Class Session**
Class Meets in Koury Auditorium at 12:30-1:45pm
OR 5:00-6:15pm
Chapter 14
Monday, November 10
Advertising, Publicity, and Sales Promotion
Chapter 15
Wednesday, November 12
Pricing Objectives and Policies
Chapter 16
TEAM ASSIGNMENT:
Simply Pure H2O4U, Inc. Case
(page 600) Hand in 2 page Write-up
Monday, November 17
Team Project Presentations
All Teams Hand-in Class Project Write-Ups
Wednesday, November 19
Team Project Presentations
Monday, November 24
Price Setting in the Business World
“Marketing Math” Class Exercise
Chapter 17
Wednesday, November 26 is Thanksgiving – NO CLASS
Monday, December 1
Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges
Chapter 18
Wednesday, December 3
Class Wrap-Up, and Final Exam Review
Prepare Questions to Ask in Class
Final Exam will cover Ch. 11 – 18
Section 001 (9:30am)
Saturday, December 6 at 8am, 3650 McColl
Section 002 (11:00am)
Friday, December 5 at 12pm, 3650 McColl
Section 003 (12:30pm)
Friday, December 5 at 8am,
Location to be announced
Section 004 (2:00pm)
Friday, December 5 at 4pm, 3050 McColl
Section 005 (3:30pm)
Saturday, December 6 at 4pm, 3050 McColl
FINAL EXAM
Please note that the exam time for Section 003 is different than the official UNC final exam schedule.
* These sessions are reserved for bringing in another guest speaker who may or may not come on this date. If s/he commits to another date on the schedule, then we will revise the schedule accordingly. We’ll announce any such changes in class and distribute a new schedule. Our goal is to bring in as many guest speakers as possible, and one way to do so is to be flexible and accommodating of their schedules.