Bus/475 Final Strategic Plan
Final Strategic Plan
Chasity K. Armstrong
BUS/475
April 11, 2013
Sheryl Mitchell
Final Strategic Plan
“Struggles between siblings correlate directly with the sibling love that parents hope to nurture” (Sparrow, 2006, p.1). Sivalry Clothing Company (SC2) is a street wear clothing brand for young boys based on that concept. The name Sivalry is a partnership between both the words sibling and rivalry. Based in Detroit, Michigan, the structure of the company is a Limited Liability Corporation (LLC); its owners are Chasity K. Armstrong and a silent partner. Sivalry Clothing Company is in the startup stages with the opening release for the Fall/Winter 2013 season. This paper will discuss the strategic plan for Sivalry Clothing Company addressing topics such as: the vision, mission, and values, SWOTT analysis, balanced scorecard, and communication plan. Also the strategic objectives, measures, and tactics used to advance organizational goals financially and operationally. Additionally, ethical, legal, and regulatory issues faced by the organization and how they can improve corporate citizenship will be discussed.
Mission, Vision, & Values According to Pearce and Robinson (2009), the mission of a company is the unique purpose that sets it apart from other companies of its type and identifies the scope of its operations (Chapter 1). The mission of Sivalry Clothing Company is to provide an option in affordable street wear fashion for young boys primarily between ages six through 12. Self-expression is a huge concept that the company believes in and ultimately wants young boys find encouragement. . The company uses durable materials that are a benefit in times of economic stress. Also the company plans to remain relevant in the fashion retail industry by implementing its Six Keys to Success: 1. Possessing outstanding customer service. 2. Creating artistic deigns relevant to the current season and trends. 3.
Chasity K. Armstrong
BUS/475
April 11, 2013
Sheryl Mitchell
Final Strategic Plan
“Struggles between siblings correlate directly with the sibling love that parents hope to nurture” (Sparrow, 2006, p.1). Sivalry Clothing Company (SC2) is a street wear clothing brand for young boys based on that concept. The name Sivalry is a partnership between both the words sibling and rivalry. Based in Detroit, Michigan, the structure of the company is a Limited Liability Corporation (LLC); its owners are Chasity K. Armstrong and a silent partner. Sivalry Clothing Company is in the startup stages with the opening release for the Fall/Winter 2013 season. This paper will discuss the strategic plan for Sivalry Clothing Company addressing topics such as: the vision, mission, and values, SWOTT analysis, balanced scorecard, and communication plan. Also the strategic objectives, measures, and tactics used to advance organizational goals financially and operationally. Additionally, ethical, legal, and regulatory issues faced by the organization and how they can improve corporate citizenship will be discussed.
Mission, Vision, & Values According to Pearce and Robinson (2009), the mission of a company is the unique purpose that sets it apart from other companies of its type and identifies the scope of its operations (Chapter 1). The mission of Sivalry Clothing Company is to provide an option in affordable street wear fashion for young boys primarily between ages six through 12. Self-expression is a huge concept that the company believes in and ultimately wants young boys find encouragement. . The company uses durable materials that are a benefit in times of economic stress. Also the company plans to remain relevant in the fashion retail industry by implementing its Six Keys to Success: 1. Possessing outstanding customer service. 2. Creating artistic deigns relevant to the current season and trends. 3.
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