BUS ETHICS
Not All Companies are viewed as Equal
Gilyia Baxter
Strayer University
Business Ethics 309
Professor Swinney
January 21, 2015
Abstract
This research examines the Soda Industry, an industry that evolved from scientists experimenting with water and carbon dioxide to formulate carbonated water in 1772. Joseph Priestley is nickname the father of soft drinks for his experiments on gas obtained from fermenting vats of a brewery. This tasty combination was the basis for an industry that would become lucrative over a period of decades. The soda industry has two major manufacturing systems; 1.flavoring syrup and concentrate manufacturing and 2.soft drink manufacturing. These two components combined together and introduced soft drinks to the market. This industry also has three main players; Coca Cola, PepsiCo, and Cadbury Schweppes, but for years the industry was centered on the struggle between Coke and Pepsi. Since the fight between the two has settled down, the industry has begun to depend on new flavors by relying on noncarbonated beverages for growth, profits, and to offer consumers healthier alternatives.
The Soda Industry
Become an Advocate for the Industry?
The concept of a soft drink has evolved significantly over the past few decades. Over a period of time, the industry has broadened by offering more of a variety to its consumers. With health issues on the rise, the industry has made healthier beverages available to consumers. The soda industry consists of many beverage companies, but the industry’s giants are Coca Cola, Pepsi, and Cadbury Schweppes. The soda industry is represented by the American Beverage Association, and many franchise companies are now members of this Association. Some companies assist and provide funding for scientific initiatives. The American Beverage Association and its companies are unified in wanting to take a leadership role in obesity/nutrition issues (Korolishin, 2005).
The Center for Science and Public
Gilyia Baxter
Strayer University
Business Ethics 309
Professor Swinney
January 21, 2015
Abstract
This research examines the Soda Industry, an industry that evolved from scientists experimenting with water and carbon dioxide to formulate carbonated water in 1772. Joseph Priestley is nickname the father of soft drinks for his experiments on gas obtained from fermenting vats of a brewery. This tasty combination was the basis for an industry that would become lucrative over a period of decades. The soda industry has two major manufacturing systems; 1.flavoring syrup and concentrate manufacturing and 2.soft drink manufacturing. These two components combined together and introduced soft drinks to the market. This industry also has three main players; Coca Cola, PepsiCo, and Cadbury Schweppes, but for years the industry was centered on the struggle between Coke and Pepsi. Since the fight between the two has settled down, the industry has begun to depend on new flavors by relying on noncarbonated beverages for growth, profits, and to offer consumers healthier alternatives.
The Soda Industry
Become an Advocate for the Industry?
The concept of a soft drink has evolved significantly over the past few decades. Over a period of time, the industry has broadened by offering more of a variety to its consumers. With health issues on the rise, the industry has made healthier beverages available to consumers. The soda industry consists of many beverage companies, but the industry’s giants are Coca Cola, Pepsi, and Cadbury Schweppes. The soda industry is represented by the American Beverage Association, and many franchise companies are now members of this Association. Some companies assist and provide funding for scientific initiatives. The American Beverage Association and its companies are unified in wanting to take a leadership role in obesity/nutrition issues (Korolishin, 2005).
The Center for Science and Public
References: Consumer Affairs. (2005, July 14). Consumer group wants health warnings on soft drinks Chan, T.H. (2009). Sugary drinks. The nutrition source. Retrieved from http://www.hsph.harvard.edu/nutritionsource/healthy-drinks/sugary-drinks Jayaraman, L. L & Min, B. K. (1993) A development perspective. The evolution of the free and mature corporation Korolishin, J.(2005). New name, new challenges. Beverage Industry, 96 (3), 16-20 Kurian, Alby A