BUS103 Individual Assignment
BUS 103
Individual assignment
Company information:
Cow & Gate are a United Kingdom based dairy products company, which expanded into milk bottling, distribution, and baby food production. It merged in 1959 with United Dairies to form Unigate plc, which today is known as Uniq plc. The Cow & Gate brand survives as a specialist baby food brand, owned by Netherlands-based Numico. (1)
Business environment situation:
In recent years, more and more parents began to be concerned about their children's healthy development in Hong Kong. Since Hong Kong's fast economic growth, this makes a lot of young parents have the ability to provide for their children good eating. And they have a good education, make them aware of the importance of children's brain development. These parents want their children to grow up healthy, and even want their children to become very clever. So they will want to be able to select a jar of milk can enhance brain and body development.
Marketing concepts:
We need to find out the target markets, select the customers to serve and decide on a value proposition. First of all, we will divide the total market into smaller segments, about our company ,seem that is provide the baby food production like milk powder. So our target markets is the babies. The second and third steps, we will select the segment to enter and differentiate the market offering to create superior customer value. About the business environment situation, we will choose the milk powder of Growing Up Formula for 1-3 years, since it can to grow and develop healthily, young children need balanced nutrition. Growing-up formula can contribute to their balanced diet(2). This is superior customer value of our company. Finally ,we will position the market offering in the minds of target customers, let the target customers know that the core value is our team of scientists and nutritionists reviewed and analyzed local research reports. They also listened carefully to the advices of pediatric
Individual assignment
Company information:
Cow & Gate are a United Kingdom based dairy products company, which expanded into milk bottling, distribution, and baby food production. It merged in 1959 with United Dairies to form Unigate plc, which today is known as Uniq plc. The Cow & Gate brand survives as a specialist baby food brand, owned by Netherlands-based Numico. (1)
Business environment situation:
In recent years, more and more parents began to be concerned about their children's healthy development in Hong Kong. Since Hong Kong's fast economic growth, this makes a lot of young parents have the ability to provide for their children good eating. And they have a good education, make them aware of the importance of children's brain development. These parents want their children to grow up healthy, and even want their children to become very clever. So they will want to be able to select a jar of milk can enhance brain and body development.
Marketing concepts:
We need to find out the target markets, select the customers to serve and decide on a value proposition. First of all, we will divide the total market into smaller segments, about our company ,seem that is provide the baby food production like milk powder. So our target markets is the babies. The second and third steps, we will select the segment to enter and differentiate the market offering to create superior customer value. About the business environment situation, we will choose the milk powder of Growing Up Formula for 1-3 years, since it can to grow and develop healthily, young children need balanced nutrition. Growing-up formula can contribute to their balanced diet(2). This is superior customer value of our company. Finally ,we will position the market offering in the minds of target customers, let the target customers know that the core value is our team of scientists and nutritionists reviewed and analyzed local research reports. They also listened carefully to the advices of pediatric