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Bus4002 Business Report
BUS4002 Business project

Module Tutor: Mr. Mike Fearey
Student: Zhe Wang
Student Number: 12422482

Date: 29/06/2013
Word Count: 5136

Content

1.0 Introduction
The report will choose the Toyota Motor Corporation as a case and analysis some questions about the company. There are three chapters in the report; these chapters discuss the competitive position, cross-cultural and the balance of social responsibility and profitability.

Toyota is a famous automaker in the world, and the full name is Toyota Motor Corporation. Toyota is a famous Japanese automaker and the corporate headquarters in Japan. In the 1934, the Toyota stills an important department of Toyota Industries. And in this year, Toyota …show more content…
There are four core values in Toyota, Customer first, Respect for people, International focus and Continuous improvement and innovation. (Toyota, 2012) Toyota leads the automobile industry in environmental technologies with the success of the hybrid technology in the Prius and Camry Hybrid. Fuel cell vehicles are also in development. ( Toyota Australia official websites, …show more content…
An approach to measurement of sustainability is by using triple bottom- line accounting. (Elkington, 1997) The Triple Bottom Line theory (John Elkington, 1997) is an approach that tries to weigh economic, social and environmental performance. The 3P 's -People, Planet, and Profit are often used when referring to TBL. It goes beyond the traditional, financial aspects and reveals the company‟s impact on the world around it. The tripe bottom line used in the Toyota to explain the business and public activities. After the Toyota created, the company continuous to focus on the sustainable development of society. Toyota through the continuous innovation and manufacture the high quality products to leads the fashion. The Toyota understand the social responsibility seriously, and Toyota also need explain the economic and cultural sustainability plan to their investors and stakeholders. From the 2001, Toyota conduct dialogue with the stakeholder and participants, they are from a range of company and institutions. Toyota also strengthen communication and coordination with external experts in CSR. The Toyota writing the sustainability report very year and release the report in the official website. Everyone could download the report from website if they want to know information about Toyota sustainability. As the plant in the triple bottom line standpoint, it
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