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Bus620 Wk 2 Assignment
PESTEL Analysis of Auto Industry
Ashford University
BUS620: Managerial Marketing (NAC1326B)
Instructor: Geraldine Goodstone
July 8, 2013

PESTEL Analysis of Auto Industry What is popular today may not be tomorrow; what is affordable today may not be tomorrow; what is promised today may not be tomorrow; what is doable or legal today may not be tomorrow; and what is cutting edge today may not be tomorrow. These are the facts of life and of business. In a world that is continuously evolving, changing, and growing so too must the business world. In an attempt to not only stay abreast with, but to also try and get ahead of all the changes, marketing managers utilize PESTEL analysis. PESTEL analysis is an environmental scan exploring political, economic, social, technological, environmental, and legal factors. The goal of PESTEL is to provide marketing managers with relevant information to improve the quality of marketing decisions, including choices about new opportunities nested in the strategic alternatives of market penetration, market development, and product (Finch, 2012). PESTEL analysis is beneficial to all industries; however, this paper will only explore the benefit and usage to the auto industry. There are numerous external factors that impact the auto industry and whether or not product marketing will be successful. Luckily, businesses can take action to make sure they are as pro-active as possible to ensure success. Unfortunately, despite planning, research, and the pro-active measures some things will also be out of one’s control and require adaptability if nothing else. With that being said, perhaps the biggest hindrances to the automobile industry are the political factors. Trade restrictions, tax policies, employment regulations, and consumer protection legislation, fair and safe markets, political influences on business infrastructure can all vary substantially from one country to the next (Finch, 2012). This is


References: Finch, J. (2012). Managerial Marketing. San Diego, CA: Bridgepoint Education, Inc. Pryweller, J. (1997). Auto industry shifting gears to environment. (cover story). Plastics News, 9(24), 1 Wauters, J., & Vandenbussche, H. (2010). China--Measures Affecting Imports of Automobile Parts. World Trade Review, 9(1), 201-238
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