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Business 115 Research Paper Week 7

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Business 115 Research Paper Week 7
Technology has significantly changed my relationships within the market world. Technology is all around us in everything we do varying from banking, to getting coupons to our e-mails from previous stores we have shopped at, to getting our grades or even classes online. The first thing I do when I wake up in the morning is take a look at my smart phone. I check the weather application to see what I should wear. I glance at my news application to see what is going on around the world. I open my traffic application to see which route I should take to work or school that day. Of course, like many other people in the world, check my Facebook application. I am already tuned in to the technological world, all before I brush my teeth.
As for technology affecting my business relationships, I wouldn’t have thought so much at first. However, as I took a closer look I realized technology has played major role in this relationship. For example, I started to bank with Chase because I heard their online-banking was easy to use. In BusinessWeek Magazine, J.P. Morgan Chase Bank has been referred to as “The Bank of Technology” (Hovanesian, 2006). I could do most of my banking online such as transfer money, pay bills, check my statements, and even deposit my checks. Hovanesian explains, “in the finance world, technology investing isn 't just about keeping the mainframes humming. Techies and engineers are complementing bankers and traders as a source of profits” (2006). People, who have such hectic schedules, are attracted to what is more convenient for them. A bank that focuses on technology and on-line banking will be more likely choice for a consumer to choose then one who doesn’t.
Technology plays a huge role in my education. Considering I work full-time, I needed to find an educational institution that offered a mixture of on-line and regular classes. My online classes, I am instantly offered a discussion board as a means of communication with my peers and professor. I also



References: Colliander, J., & Dahlen, M. (2011). Following the fashionable friend: the power of social media. Journal Of Advertising Research, 51(1), 313-320. Hovanesian, M. (2006). JP morgan: the bank of technology. Retrieved from http://www.businessweek.com/stories/2006-06-18/jpmorgan-the-bank-of-technology Junghyun, K., & Jong-Eun Roselyn, L. (2011). The facebook paths to happiness: effects of the number of facebook friends and self-presentation on subjective well-being. Cyberpsychology, Behavior & Social Networking, 14(6), 359-364.

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