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USINFO > Publications
TABLE OF CONTENTS
Introduction Part 1 What Is Entrepreneurship? download PDF
principles of
Entrepreneurship
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Introduction
Part 2 What Makes Someone an Entrepreneur? download PDF
E
conomists and business people differ in their definitions of entrepreneurship. Most, however,
Part 3 Why Become an Entrepreneur? download PDF
agree that entrepreneurship is vital for stimulating economic growth and employment opportunities in all societies. This is particularly true in the developing world, where successful small businesses are the primary engines of job creation and poverty reduction. This page introduces the first eight of what eventually will be a series of 21 one-page primers on the fundamentals of entrepreneurship. It discusses the essentials for building and running a business from the planning stages to marketing a product. Author Jeanne Holden is a free-lance writer with expertise in economic issues. She worked as a writer-editor in the U.S. Information Agency for 17 years.
Part 4 Decisions and Downfalls download PDF
Next>>> Part 1 What Is Entrepreneurship? Part 5 Go It Alone or Team Up? download PDF
Editor-in-Chief: George Clack | Executive Editor: Mildred Neely | Writer: Jeanne Holden | Designer: Tim Brown
Part 6 Choosing a Product and a Market download PDF
Part 7 Entry Strategies for New Ventures download PDF
Part 8 Marketing Is Selling download PDF
Part 9 The Entrepreneur and the Internet download PDF
Part 10 Selling Online download PDF
Part 11 Choosing a Form of Business download PDF
Part 12 Creating a Business Plan download PDF
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Part 13 The Entrepreneur's Need for Capital download PDF
Part 14 Sources of Financing download PDF
Part 15 Intellectual Property: A Valuable Business Asset download PDF
Part 16 The Strengths of Small Business download PDF
Part 17