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Business
Module 2
ITC

Ed. 2002

Unit 1

Unit 2

Unit 3

Unit 4

Unit 5

Introduction

What Needs to be
Specified

Specifying the Product or Service

Quantity,
Delivery &
Service

the
Process

Learning Objectives
By the end of this Unit, you should be able to:
 Describe different types of demand patterns and explain the difference between dependent and independent demand.
 Explain the main different ways of forecasting demand.
 Describe the main issues to consider when specifying delivery and supplier service/responsiveness.  Outline other types of information important to the supplier that should be included in a specification.
ITC

M2:U4:1

Purchase
Purchase
Specification

Specifying the required product/ service
Specifying
the quantity

ITC

Specifying the delivery requirements Other information needed by the supplier Specifying supplier service/ responsiveness M2:U4:4.2-1

Action Point

4.2-1

The importance of good demand information
“Component Z: quantity: 1200 units at $10.00 each
= $ 12,000 total”
What other information do you need?

ITC

M2:U4:4.2-2

 Dependent demand depends on demand for something else
(e.g., steering wheels for motor cars)

 Independent demand relates to standalone requirements (e.g., capital purchases)

ITC

 Occasional demand  Continuous demand M2:U4:4.2-3

Characteristics of Demand
 Trend: constant, increasing or reducing. But may change over the long-term.
 Cyclical fluctuations: Demand tends to increase or decrease over extended periods of time due to business cycles, product life-cycles, etc.
 Seasonality: influenced by weather, regular events such as holidays, festivals, or the end or beginning of financial years, etc.
 Random variations: when demand varies from the underlying pattern due to unforeseen reasons.
ITC

M2:U4:4.2-3a

Demand characteristics
1. Trend:
a)

c)

b)

PAST

FUTURE

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