Business
Table of Contents Executive summary 3 1.0 Introduction 3 2.0 Methods 4 3.0 Research Findings 4 4.0 Discussion 7 5.0 Conclusion 7 Reference List 9
Executive summary
This report outlines a marketing mix of the company Vinamilk. It will show two marketing mixs to show how Vinamilk can become successful in the milk market in Vietnam, even though with a lot of competitors. Also Vinamilk will be able to expand or open franchise in foreign countries. The report is divided into five parts. The introduction will include all the information about Vinamilk Company such as the target market and state the key factors. Then, about the methods, it will show you how can I collect the data and where did I gather the information. Findings part will show how the Vinamilk promote their brand through their marketing mix. It will include two possible marketing mix for the product that how can they expanse and open more franchise in foreign countries. Next, the discussion part which contains bad points and good points of Vinamilk if they want to expanses or open franchise in foreign countries and also assess the effectiveness of the research. Lastly, the conclusion will summaries all the ideas, thoughts, research and results come out.
1.0 Introduction
The research and interview conducted to find out the marketing mix of Vietnam Dairy Products Joint Stock Company also known as Vinamilk is a company that produces and trades products that made from milk. According to the UN Development Program, it is the 15th largest company in Vietnam. The company is the leading enterprises of the milk processing industry and currently holds 75% ownership of the milk market in Vietnam. They have a strong distribution network in Vietnam with 183 distributers and nearly 94000 sales covered all 64 regions. Vinamilk products are even exported to America, France, Canada, Poland, Germany, the Middle West and Southeast Asia. Vinamilk produce variety types of product (milk, yoghurt,
Executive summary
This report outlines a marketing mix of the company Vinamilk. It will show two marketing mixs to show how Vinamilk can become successful in the milk market in Vietnam, even though with a lot of competitors. Also Vinamilk will be able to expand or open franchise in foreign countries. The report is divided into five parts. The introduction will include all the information about Vinamilk Company such as the target market and state the key factors. Then, about the methods, it will show you how can I collect the data and where did I gather the information. Findings part will show how the Vinamilk promote their brand through their marketing mix. It will include two possible marketing mix for the product that how can they expanse and open more franchise in foreign countries. Next, the discussion part which contains bad points and good points of Vinamilk if they want to expanses or open franchise in foreign countries and also assess the effectiveness of the research. Lastly, the conclusion will summaries all the ideas, thoughts, research and results come out.
1.0 Introduction
The research and interview conducted to find out the marketing mix of Vietnam Dairy Products Joint Stock Company also known as Vinamilk is a company that produces and trades products that made from milk. According to the UN Development Program, it is the 15th largest company in Vietnam. The company is the leading enterprises of the milk processing industry and currently holds 75% ownership of the milk market in Vietnam. They have a strong distribution network in Vietnam with 183 distributers and nearly 94000 sales covered all 64 regions. Vinamilk products are even exported to America, France, Canada, Poland, Germany, the Middle West and Southeast Asia. Vinamilk produce variety types of product (milk, yoghurt,