business
Term paper
Business dynamics of an industrial enterprise: A case study of Acme Laboratories Ltd
by
Mohd. Asaduzzaman
Id : 3-09-17-023
MBA Program, Fall 2013
EM-503/519 : Strategic Management
Department of Management
University of Dhaka
Dhaka, Bangladesh
2013
Table of Contents
Sl No
Topics
Page
1
Historical Background
2
Company Profile
3
Competitive Scenario
4
Business Level Strategy Pursued
5
Business Dynamics
6
SWOT Analysis
7
Possible Measures
8
Source of Information
1.0 Historical Background
ACME Laboratories Ltd today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1954 it has today burgeoned into one of the top line conglomerates in Bangladesh. ACME Laboratories Ltd the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1999 and is now on its way to becoming a high performance global player. ACME Laboratories Ltd is the largest pharmaceutical company in Bangladesh and it has been continuously in the 2nd position among all national and multinational companies. It was established in 1954 and converted into a private limited company in 1976. The sales turnover of The ACME laboratories LTD was more than US$ 60 million in the last year. ACME Laboratories Ltd has extended her range of services towards the highway of global market. ACME obtained ISO 9001: 2000 standard certifications in June 08,1999 and continues to comply with it. She pioneered exports antibiotics and other pharmaceutical products. This extension in business and services has manifested the credibility of ACME Laboratories Ltd.
1.1 Mission
ACME Laboratories Ltd mission is to provide quality & innovative healthcare relief for people, maintain stringently ethical standard in business operation also ensuring benefit to the
Business dynamics of an industrial enterprise: A case study of Acme Laboratories Ltd
by
Mohd. Asaduzzaman
Id : 3-09-17-023
MBA Program, Fall 2013
EM-503/519 : Strategic Management
Department of Management
University of Dhaka
Dhaka, Bangladesh
2013
Table of Contents
Sl No
Topics
Page
1
Historical Background
2
Company Profile
3
Competitive Scenario
4
Business Level Strategy Pursued
5
Business Dynamics
6
SWOT Analysis
7
Possible Measures
8
Source of Information
1.0 Historical Background
ACME Laboratories Ltd today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1954 it has today burgeoned into one of the top line conglomerates in Bangladesh. ACME Laboratories Ltd the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1999 and is now on its way to becoming a high performance global player. ACME Laboratories Ltd is the largest pharmaceutical company in Bangladesh and it has been continuously in the 2nd position among all national and multinational companies. It was established in 1954 and converted into a private limited company in 1976. The sales turnover of The ACME laboratories LTD was more than US$ 60 million in the last year. ACME Laboratories Ltd has extended her range of services towards the highway of global market. ACME obtained ISO 9001: 2000 standard certifications in June 08,1999 and continues to comply with it. She pioneered exports antibiotics and other pharmaceutical products. This extension in business and services has manifested the credibility of ACME Laboratories Ltd.
1.1 Mission
ACME Laboratories Ltd mission is to provide quality & innovative healthcare relief for people, maintain stringently ethical standard in business operation also ensuring benefit to the