business

BTEC Centre
Guangdong AIB Polytechnic College

Unit
Unit 19: Marketing Planning
Class
2011 HND Marketing
Assignment
A1: Compiling Marketing Audits and Examining Barriers in Marketing
Date issued
Apr 28, 2014
Date deadline
Apr 19, 2014
Tutor
BAO Yinglei
IV
QIU Ling

Declaration:
I am aware that cheating and plagiarism will not be tolerated in any assignment and that this work complies with the requirements.
Student’s Signature： (In Pinyin) (In Chinese)
Class: Student No.:

Learning Outcomes
1.Be able to compile marketing audits
1.1 Review changing perspectives in marketing planning.
1.2 Evaluate an organization’s capability for planning its future marketing activity.
1.3 Examine techniques for organizational auditing and for analyzing external factors that affect marketing planning.
1.4 Carry out organizational auditing and analysis of external factors that affect marketing planning in a given situation.
2.Understand the main barriers to marketing planning
2.1 Assess the main barriers to marketing planning.
2.2 Examine how organizations may overcome barriers to marketing planning. Assessment

Criteria
Evidence
Pass
1.1Review changing perspectives in marketing planning.
Briefing Paper containing the available research and evaluation on changing perspectives in marketing planning and environmental analysis tools.

1.3 Examine techniques for organizational auditing and for analyzing external factors that affect marketing planning.

1.2 Evaluate an organization’s capability for planning its future marketing activity.
Briefing Paper containing the available information for macro and micro marketing environment auditing processes, techniques and appraisal.

1.4 Carry out organizational auditing and analysis of external factors that affect marketing planning in a given situation.

2.1 Assess the main barriers to marketing