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There were numerous amounts of studies that were involved in Campbell-Ewald’s research of respect. Initially telephone and mail surveys were conducted to see if customers felt that they were being respected by the companies in which they are consumers of and if so how important was the issue of respect in general. The firm also orchestrated focus groups in which they presented consumers with different measurement questions and attitudinal statements that would depict the level of respect the customer felt it was receiving from a firm in a particular industry. These groups gave the firm the guidelines to create a mail survey which they felt included the necessary questions they wanted answered. In order to ensure responses were unbiased, Campbell-Ewald surveyed actual customers and disguised the identity of the companies in question. Customers were asked questions ranging from purchase and usage questions to attitude and demographic questions. This method was strong in the fact that it generated responses from actual consumers and the series of questioning would generate useful responses. Its weakness was that there was less than 10% involvement rate, which may have been too small of a sample to a clear understanding of how the entire customer base feels. However, the results did indicate, although some more than others, that respect was a major player amongst consumers in all three sectors There were numerous amounts of studies that were involved in Campbell-Ewald’s research of respect. Initially telephone and mail surveys were conducted to see if customers felt that they were being respected by the companies in which they are consumers of and if so how important was the issue of respect in general. The firm also orchestrated focus groups in which they presented consumers with different measurement questions and attitudinal statements that would depict the level of respect the customer felt it was receiving from a firm in a particular industry. These groups gave the firm the guidelines to create a mail survey which they felt included the necessary questions they wanted answered. In order to ensure responses were unbiased, Campbell-Ewald surveyed actual customers and disguised the identity of the companies in question. Customers were asked questions ranging from purchase and usage questions to attitude and demographic questions. This method was strong in the fact that it generated responses from actual consumers and the series of questioning would generate useful responses. Its weakness was that there was less than 10% involvement rate, which may have been too small of a sample to a clear understanding of how the entire customer base feels. However, the results did indicate, although some more than others, that respect was a major player amongst consumers in all three sectorsThere were numerous amounts of studies that were involved in Campbell-Ewald’s research of respect. Initially telephone and mail surveys were conducted to see if customers felt that they were being respected by the companies in which they are consumers of and if so how important was the issue of respect in general. The firm also orchestrated focus groups in which they presented consumers with different measurement questions and attitudinal statements that would depict the level of respect the customer felt it was receiving from a firm in a particular industry. These groups gave the firm the guidelines to create a mail survey which they felt included the necessary questions they wanted answered. In order to ensure responses were unbiased, Campbell-Ewald surveyed actual customers and disguised the identity of the companies in question. Customers were asked questions ranging from purchase and usage questions to attitude and demographic questions. This method was strong in the fact that it generated responses from actual consumers and the series of questioning would generate useful responses. Its weakness was that there was less than 10% involvement rate, which may have been too small of a sample to a clear understanding of how the entire customer base feels. However, the results did indicate, although some more than others, that respect was a major player amongst consumers in all three sectorsThere were numerous amounts of studies that were involved in Campbell-Ewald’s research of respect. Initially telephone and mail surveys were conducted to see if customers felt that they were being respected by the companies in which they are consumers of and if so how important was the issue of respect in general. The firm also orchestrated focus groups in which they presented consumers with different measurement questions and attitudinal statements that would depict the level of respect the customer felt it was receiving from a firm in a particular industry. These groups gave the firm the guidelines to create a mail survey which they felt included the necessary questions they wanted answered. In order to ensure responses were unbiased, Campbell-Ewald surveyed actual customers and disguised the identity of the companies in question. Customers were asked questions ranging from purchase and usage questions to attitude and demographic questions. This method was strong in the fact that it generated responses from actual consumers and the series of questioning would generate useful responses. Its weakness was that there was less than 10% involvement rate, which may have been too small of a sample to a clear understanding of how the entire customer base feels. However, the results did indicate, although some more than others, that respect was a major player amongst consumers in all three sectorsThere were numerous amounts of studies that were involved in Campbell-Ewald’s research of respect. Initially telephone and mail surveys were conducted to see if customers felt that they were being respected by the companies in which they are consumers of and if so how important was the issue of respect in general. The firm also orchestrated focus groups in which they presented consumers with different measurement questions and attitudinal statements that would depict the level of respect the customer felt it was receiving from a firm in a particular industry. These groups gave the firm the guidelines to create a mail survey which they felt included the necessary questions they wanted answered. In order to ensure responses were unbiased, Campbell-Ewald surveyed actual customers and disguised the identity of the companies in question. Customers were asked questions ranging from purchase and usage questions to attitude and demographic questions. This method was strong in the fact that it generated responses from actual consumers and the series of questioning would generate useful responses. Its weakness was that there was less than 10% involvement rate, which may have been too small of a sample to a clear understanding of how the entire customer base feels. However, the results did indicate, although some more than others, that respect was a major player amongst consumers in all three sectorsThere were numerous amounts of studies that were involved in Campbell-Ewald’s research of respect. Initially telephone and mail surveys were conducted to see if customers felt that they were being respected by the companies in which they are consumers of and if so how important was the issue of respect in general. The firm also orchestrated focus groups in which they presented consumers with different measurement questions and attitudinal statements that would depict the level of respect the customer felt it was receiving from a firm in a particular industry. These groups gave the firm the guidelines to create a mail survey which they felt included the necessary questions they wanted answered. In order to ensure responses were unbiased, Campbell-Ewald surveyed actual customers and disguised the identity of the companies in question. Customers were asked questions ranging from purchase and usage questions to attitude and demographic questions. This method was strong in the fact that it generated responses from actual consumers and the series of questioning would generate useful responses. Its weakness was that there was less than 10% involvement rate, which may have been too small of a sample to a clear understanding of how the entire customer base feels. However, the results did indicate, although some more than others, that respect was a major player amongst consumers in all three sectorsThere were numerous amounts of studies that were involved in Campbell-Ewald’s research of respect. Initially telephone and mail surveys were conducted to see if customers felt that they were being respected by the companies in which they are consumers of and if so how important was the issue of respect in general. The firm also orchestrated focus groups in which they presented consumers with different measurement questions and attitudinal statements that would depict the level of respect the customer felt it was receiving from a firm in a particular industry. These groups gave the firm the guidelines to create a mail survey which they felt included the necessary questions they wanted answered. In order to ensure responses were unbiased, Campbell-Ewald surveyed actual customers and disguised the identity of the companies in question. Customers were asked questions ranging from purchase and usage questions to attitude and demographic questions. This method was strong in the fact that it generated responses from actual consumers and the series of questioning would generate useful responses. Its weakness was that there was less than 10% involvement rate, which may have been too small of a sample to a clear understanding of how the entire customer base feels. However, the results did indicate, although some more than others, that respect was a major player amongst consumers in all three sectors