Business Abroad supplier essay
Draft report No Sweat
Looking for new markets
5/13/2013
Introduction
In the last management team meeting at No Sweat, one of the employees had to come up with the solution for No Sweat’s other issue: looking for new markets. But he failed to come up with any results due to lack of time. However, he did make a pre-selection of interesting markets. There should be made a choice between Denmark, Germany and Belgium.
Because the job is far from completed No Sweat has hired yet again students to finish the work. No Sweat was very pleased with the work that has been finished on the new supplier.
In this new case, we will look for a new exporting market for No Sweat and a new distribution channel in this market.
Table of contents
Chapter 1: Problem statement
Chapter 2: The approach
Chapter 3: Country selection
Chapter 4: Channel selection
Chapter 5: Conclusion
Chapter 6: List of sources
Chapter 1
Problem statement
No Sweat wants to sell clothes on a new market. Sasja Schaap has gathered information and made a pre-selection of three interesting markets, namely Belgium, Germany and Denmark. These three countries offer the biggest potential to start exporting to. This is based on facts and figures about the market, trends and other factors. Each market has its pros and cons.
However, the most interesting market is not clear yet. To make the decision, more information and analyses are needed. It is the job of the students to gather more information and analyze it and then choose the most interesting market for No Sweat.
When a country is chosen, the next step is to choose a distribution channel. Also here Sasja Schaap has gathered information about the different distribution channels. Again, the students need to choose the most interesting channel.
Looking for new markets
5/13/2013
Introduction
In the last management team meeting at No Sweat, one of the employees had to come up with the solution for No Sweat’s other issue: looking for new markets. But he failed to come up with any results due to lack of time. However, he did make a pre-selection of interesting markets. There should be made a choice between Denmark, Germany and Belgium.
Because the job is far from completed No Sweat has hired yet again students to finish the work. No Sweat was very pleased with the work that has been finished on the new supplier.
In this new case, we will look for a new exporting market for No Sweat and a new distribution channel in this market.
Table of contents
Chapter 1: Problem statement
Chapter 2: The approach
Chapter 3: Country selection
Chapter 4: Channel selection
Chapter 5: Conclusion
Chapter 6: List of sources
Chapter 1
Problem statement
No Sweat wants to sell clothes on a new market. Sasja Schaap has gathered information and made a pre-selection of three interesting markets, namely Belgium, Germany and Denmark. These three countries offer the biggest potential to start exporting to. This is based on facts and figures about the market, trends and other factors. Each market has its pros and cons.
However, the most interesting market is not clear yet. To make the decision, more information and analyses are needed. It is the job of the students to gather more information and analyze it and then choose the most interesting market for No Sweat.
When a country is chosen, the next step is to choose a distribution channel. Also here Sasja Schaap has gathered information about the different distribution channels. Again, the students need to choose the most interesting channel.