Business Analysis 3Cs E Commerce Players In China 10 Mar 2015
Business Analysis-e-commerce (focusing on 3C)
Currently in the Hong Kong and China market, there are three major e-commerce players focusing on 3Cs(Computer, Consumer Electronics and Communication): Light in the Box (US:
LITB), Deal Extreme (HK:08086), DinoDirect and AliExpress.
Light in the box(兰亭集势)
Overview
Light In The Box is a global online B2C retail company that delivers products directly to consumers around the world. Founded in 2007, Light In The Box has offered customers a convenient way to shop for a wide selection of lifestyle products at attractive prices through www.lightinthebox.com, www.miniinthebox.com and other websites, which are available in multiple major languages.
Light In The Box offers products in the three core categories of apparel, small accessories and gadgets and home and garden.
Light In The Box's innovative data-driven business model allows itself to offer customized products, such as wedding dress and evening dress, at scale for optimal marketing, merchandising and fulfillment. Source of revenue
As at 31 Dec 2013, 70.4% of the revenue for Light in The Box comes from electronics and other general merchandise (1).
Targeted Market
The products are sold to consumers in over 200 countries and territories. The following table breaks down our net revenues by geographic regions as determined by shipping addresses in absolute amounts and as percentages of net revenues for the periods presented.
The website was first in English and their online marketing efforts were initially focused in North
America. As Light in The Box started to introduce additional languages to the websites and increased online marketing efforts in other countries, the revenue source became more geographically diversified.
Currently Europe is the major market for the company.
(1) Includes products such as small accessories and gadgets, home and garden, electronics and communication devices and others.
Logistics management and supply
Currently in the Hong Kong and China market, there are three major e-commerce players focusing on 3Cs(Computer, Consumer Electronics and Communication): Light in the Box (US:
LITB), Deal Extreme (HK:08086), DinoDirect and AliExpress.
Light in the box(兰亭集势)
Overview
Light In The Box is a global online B2C retail company that delivers products directly to consumers around the world. Founded in 2007, Light In The Box has offered customers a convenient way to shop for a wide selection of lifestyle products at attractive prices through www.lightinthebox.com, www.miniinthebox.com and other websites, which are available in multiple major languages.
Light In The Box offers products in the three core categories of apparel, small accessories and gadgets and home and garden.
Light In The Box's innovative data-driven business model allows itself to offer customized products, such as wedding dress and evening dress, at scale for optimal marketing, merchandising and fulfillment. Source of revenue
As at 31 Dec 2013, 70.4% of the revenue for Light in The Box comes from electronics and other general merchandise (1).
Targeted Market
The products are sold to consumers in over 200 countries and territories. The following table breaks down our net revenues by geographic regions as determined by shipping addresses in absolute amounts and as percentages of net revenues for the periods presented.
The website was first in English and their online marketing efforts were initially focused in North
America. As Light in The Box started to introduce additional languages to the websites and increased online marketing efforts in other countries, the revenue source became more geographically diversified.
Currently Europe is the major market for the company.
(1) Includes products such as small accessories and gadgets, home and garden, electronics and communication devices and others.
Logistics management and supply