Business Analysis: County Kitchen

QUESTION 1
Perform a SWOT Analysis for the restaurant and explain how County Kitchen could be competitive with the deployment of mobile commerce? SWOT analysis is grounded in the basic principle that strategy-making efforts must aim at producing a good fit between a company’s resource capability (as reflected by its balance of resource strengths and weakness) and its external situation (as reflected by industry and competitive conditions, the company’s own market opportunities, and specific external threats to the company’s profitability and market standing)1. SWOT is the acronym for Strength, Weakness, Opportunity and Threat and as defined above by Johnson et al (2008), it is a tool through which managers create a quick overview of the firm’s strategic position in its competitive environment. To do this accurately, the company’s vision, mission and objectives must be identified clearly to serve as a guide (in this case we assume). Company Vision: A vision statement describes what the company is to become in the longterm future (Thompson (2001), p77). County Kitchen’s Vision statement is “To be the world’s favourite restaurant” Mission Statement: To become the best provider of
Due to the high cost of infrastructure required for the adoption of mcommerce; a small business such as County Kitchen may encounter difficulties accessing the needed capital to undertake such a capital intensive initiative. The adoption of mobile commerce requires infrastructure such as Screen phones—a telephone equipped with color screen, and Internet Suitably configured wire line or wireless WAN modem, Web server with wireless support, Application or database server, Large enterprise application server, GPS locator used to determine the location of mobile computing device carrier, Wireless transmission media and