Business Analysis: Description Of KFC

Description of KFC Kentucky Fried Chicken, which is widely referred to as KFC, is a fast food restaurant from America that is specialised in fried chicken [1]. It was founded by Colonel Harland Sanders, an entrepreneur who started his business by selling fried chicken from his restaurant on the roadside in Kentucky in 1930 when he took over a Shell Garage. He was born in 1890 outside Indiana near Kentucky [2] and died in 1980, 10 years after he sold the company to a food and drinks corporation [4]. The very first KFC was opened in 1952 in Utah. It became popular very quickly as it had been seen as diversifying the market as it developed an idea away from the domination of burgers. It has been named the second-largest restaurant chain after
R. J. Reynolds bought Heublein then sold it to PepsiCo which is a chain of 3 restaurants: KFC, Pizza Hut and Taco Bell [5]. KFC first entered South Africa in 1971[6]. There were a lot of laws against American companies being in South Africa [7] but as the sanctions were lifted in 1994 [8], there were about 300 outlets in the country. There are currently 828 outlets in SA [6]. Description of Steers The company is best known for selling flame-grilled burgers made from 100% pure beef alongside handmade ships for almost 60 years [9]. Their slogan is “Flame Grilled, It Just Tastes Better”. The founder, George Halamandaris was the first person to introduce the first ever steakhouse concept to South Africa after having been in the United States for a while. George’s son opened the first store in Jeppe, Johannesburg in 1970 followed by Sandton and Yeoville [10]. Steers launched a new franchisee programme in 1983 and within 2 years there were more than 15 outlets, which later grew to 250 stores ten years later. An overseas outlet was open in late July 2013
This initiative started in 1983 and has helped children develop self-confidence while getting the exercise they need [16]. When a KFC employee/manager in Rosebank was interviewed, he was unsure what the answer to my question was and therefore referred me to another manager. She was more helpful and I got more information than before. I enquired about what the Add Hope© Campaign was and she told me it was an organization that raises funds for many different charities. When I asked for an example of these many charities, she failed to give me at least one example. I then enquired about how much money is actually raised in Rosebank from the R2’s and whether or not people are willing to donate. On any given weekend they can make close to R1000 while during the week it is unclear as it varies a lot with how the customers are feeling. People are more willing to give at the end of the month, knowing they have just gotten paid. Those not willing to pay usually have no knowledge of what it is and will either do their research or not give in R2 at all. She was a bit reluctant to give me any information as she thought I was from the media, writing bad reviews on restaurants