Business Analysis: Heavenly Chocolate

Figure 5 presents the percent of registered customers associated with the region in which they reside in. Of the 72 customers registered, geographic locations of Heavenly Chocolate members are dispersed throughout the country. However, data reveals that 46 percent, almost half, of registered members reside in the Northeast, nearly double than the second highest amount of members in the Midwest. The Mountain, Western, and Southern regions lack participation with only 10 members collectively between the areas; the Mountain region consisting of 1 member, the Western region containing 3 members, and the Southern region comprising of 6 members. This signals that a large majority of Heavenly Chocolate’s consumers are centered around its headquarters