Business Analysis-Hmv
HMV: a major company in the entertainment industry crisis
Lecturer: Shay Lynch Number of member 1 2 3 4 Student Names Marion LELANDAIS Marie LANDO Tatiana BLANC Agathe VIGNERAS Student Numbers 1626879 1626958 1626879 1626889 % of the total project 3% 2% 45% 50%
BA (Hons) in Marketing Jan. – Dublin Business School
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Table of Contents
Chapter 0 – Challenge ............................................................................................................................. 6 Background consulting study .............................................................................................................. 6 HMV UK’s Profile ................................................................................................................................. 6 Roland Berger & Partner UK’s Profile .................................................................................................. 6 Process following................................................................................................................................. 6 Chapter 1 – The entertainment environment ......................................................................................... 8 1. Financial Crisis ............................................................................................................................. 8 2. Entertainment Industry ............................................................................................................... 8 3. Downloading ............................................................................................................................... 8 4. Consumer Behaviour ................................................................................................................... 9 Chapter 2 – HMV’s Internal Audit ......................................................................................................... 10 1. Capabilities
Lecturer: Shay Lynch Number of member 1 2 3 4 Student Names Marion LELANDAIS Marie LANDO Tatiana BLANC Agathe VIGNERAS Student Numbers 1626879 1626958 1626879 1626889 % of the total project 3% 2% 45% 50%
BA (Hons) in Marketing Jan. – Dublin Business School
0
Table of Contents
Chapter 0 – Challenge ............................................................................................................................. 6 Background consulting study .............................................................................................................. 6 HMV UK’s Profile ................................................................................................................................. 6 Roland Berger & Partner UK’s Profile .................................................................................................. 6 Process following................................................................................................................................. 6 Chapter 1 – The entertainment environment ......................................................................................... 8 1. Financial Crisis ............................................................................................................................. 8 2. Entertainment Industry ............................................................................................................... 8 3. Downloading ............................................................................................................................... 8 4. Consumer Behaviour ................................................................................................................... 9 Chapter 2 – HMV’s Internal Audit ......................................................................................................... 10 1. Capabilities
References: 3.3% (2010 est.) 2.2% (2009 est.) -1.6% (2010 est.) -1.7% (2009 est.) 94.2% of GDP (2010 est.) 65.5% of GDP (2009 est.) Public Debt 76.5% of GDP (2010 est.) 68.2% of GDP (2009 est.) Table 2: Socio-cultural situation Population, age, literacy and urbanization information are found on the UK and the Ireland’s profile in The World FactBook (CIA, 2011) Technologic Factors R&D expenditures: The BERD survey (Merrionsquare.ie, 2011) estimated the expenditures on R&D in all sector activities in Ireland in 2010 at €1.8bn, which is quite lower than the previous year (€1.9bn) 24 allows the manufacturers to release new game consoles almost every year, that people have to buy if they want to have access to the new games (Oxford University Press, 2007)4. 4 Gillespie: Foundations of Economics – Additional chapter on Business Strategy, 2007, “Pestel Analysis of the Macroenvironment”, Oxford University Press Music Diversification The CD device is in constant decrease whereas new methods to listen to music are being developed or rediscovered: concerts, festivals, venues, radio, television, internet, music platforms, etc (Julien L., 2010)