Business Analysis Models
INDIVIDUAL APPROACH OF THREE MODELS OF BUSINESS ANALYSIS IN INTERNATIONAL BUSINESS THROUGH THE STRTEGIC ANALYSIS OF STARBUCKS, UNITED PARCEL SERVICE Inc. (UPS), FEDERAL EXPRESS (FedEx)
Abstract
Purpose – The aim of this paper is to provide a critique on the models of business analysis by considering two companies as examples, with the objective of understanding their key success factors and future opportunities.
Design/Methodology/Approach – Applying the SWOT, PESTEL and Porter models of strategic framework, and this paper identifies the current situation, power holdings, competitive rivalries and future movements of Starbucks Corporation (Starbucks), United Parcel Service Inc. (UPS), Federal Express (FedEx).
Findings
In the process of analysing factors for business growth, it is imperative to study the internal and external environments of the company. This can take the form of reviewing the internal value model to understanding the industry influences on the business. The models of business analysis are deemed to be useful in determining the key strengths of the business while also pinpointing outstanding opportunities where further investments; resources, people, time, must be made.
The SWOT analysis is used to analyse the internal environment of the company and the PESTEL, PORTER’S methods help in examining the external forces that impact organizational operations and long term sustainability.
Keywords – Business Strategy, SWOT, PESTEL, PORTER, Business Analysis
++++++
Introduction
In the current scenario of the business world, the analysis of the business has become a core aspect for any company. The strategic approach by the companies in the industry made the competition to be at the peak. In spite of heavy competition, the companies got to change their strategy to survive in the business and to see the profits. A clear understanding of the models in the business analysis and their application in the business success is needed.
There are
Abstract
Purpose – The aim of this paper is to provide a critique on the models of business analysis by considering two companies as examples, with the objective of understanding their key success factors and future opportunities.
Design/Methodology/Approach – Applying the SWOT, PESTEL and Porter models of strategic framework, and this paper identifies the current situation, power holdings, competitive rivalries and future movements of Starbucks Corporation (Starbucks), United Parcel Service Inc. (UPS), Federal Express (FedEx).
Findings
In the process of analysing factors for business growth, it is imperative to study the internal and external environments of the company. This can take the form of reviewing the internal value model to understanding the industry influences on the business. The models of business analysis are deemed to be useful in determining the key strengths of the business while also pinpointing outstanding opportunities where further investments; resources, people, time, must be made.
The SWOT analysis is used to analyse the internal environment of the company and the PESTEL, PORTER’S methods help in examining the external forces that impact organizational operations and long term sustainability.
Keywords – Business Strategy, SWOT, PESTEL, PORTER, Business Analysis
++++++
Introduction
In the current scenario of the business world, the analysis of the business has become a core aspect for any company. The strategic approach by the companies in the industry made the competition to be at the peak. In spite of heavy competition, the companies got to change their strategy to survive in the business and to see the profits. A clear understanding of the models in the business analysis and their application in the business success is needed.
There are
Bibliography: 1. Agarwal .R, Grassl .W, Pahl .J, (2012),"Meta-SWOT: introducing a new strategic planning tool", Journal of Business Strategy, Vol. 33 Iss: 2 pp. 12 – 21 2. Berge .A, (2010), “Case Study – FedEx Corporation: Strategic Management” GRIN Scholarly research paper, ISBN 978-3-640-93950-3 3. http://www.slideshare.net/amitanshu/united-parcel-service 4. http://ivythesis.typepad.com/term_paper_topics/2008/06/federal-express.html 5. http://www.managementparadise.com/forums/principles-management-p-o-m/208726-pest-analysis-fedex-corporation.html 6. Marlène .E, Nora .F, Natalia .J, Kevin .S, (2007), ‘Strategy of UPS’ 7. Morris .D, (2005),"A new tool for strategy analysis: the opportunity model", Journal of Business Strategy, Vol. 26 Iss: 3 pp. 50 – 56 8. Robert Gibson, (2007) , “Starbucks Corporation: How to Improve the Current Marketing Strategy” 9. Ryan C. Larson, (2008), “Starbucks a strategic analysis” 10. Vida .M , Miele .C, Sama .S, (2003), “Report on United Parcel Service – Recommendation & Analysis”, St. John’s University