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Business Analysis Of ASOS PLC: As Seen On Screen

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Business Analysis Of ASOS PLC: As Seen On Screen
CLIENT BRIEF AND EARLY ANALYSIS
ASOS PLC

A GLANCE AT ASOS
ASOS or As Seen On Screen is an online fashion retailer based in the UK. It was found in 2000 by Nick Robertson and Quentin Griffiths as a low-budget online fashion company that sells celebrity-duplicating products. Just 15 years later, ASOS has become UK’s number one clothing site and one of the leading online fashion retailers worldwide with over 2,000 employees. Over 850 fashion, accessory and cosmetic brands, including ASOS owned label, have been sold on asos.com. The company offers delivery to more than 241 countries around the globe and is famous for its free shipping and return policy. (ASOS Plc 2016, The Basic)
The company’s shares are listed in the London Stock Exchange sine …show more content…
This mission is supported by the four core strategies: Great Fashion, Great Price; Awesome One Mobile; Engaging Content and Experiences; and Best-In-Class Services. (ASOS Plc 2016, 2015 Year In Review)

STRATEGY
ASOS’s business strategies greatly derive from its mission. Becoming the world’s best fashion destination is equivalent to what Facebook to social network and Google to search agents. They plan to attract and keep customers by deliver the best shopping experience for fashion lovers. Their success is not only measured by sales and profit but also via their influence in the Internet. (ASOS Plc 2016, Our Ambition & Strategy)

GREAT FASHION - GREAT PRICE
ASOS product portfolio is highly customer-oriented with a very wide range of brands from high-end to high street. As the fashion needs of the 20s something customers is constantly changing, ASOS’s stock also consistently expands in term of quantity and variety. Another crucial aspect of this strategy is offering competitive prices, which is achieved by their new international pricing technology and advance logistic system. (ASOS Plc 2016, Our Ambition & …show more content…
It has created a community among young fashion lovers through active social media activities, inspiring fashion-lifestyle content and immense interaction with its followers. (ASOS Plc 2016, Our Ambition & Strategy)

BEST-IN-CLASS SERVICE
As an online shop, ASOS’s customer service lies heavily on the delivery services. Its delivery policy provides fast, reliable and various shipping options while return policy allow abundant of time for the customers to try on their purchase at home. Free shipping and return policies (in most major territories) are also what ASOS is well-known for. (ASOS Plc 2016, Our Ambition & Strategy)

PLAN FOR THE FUTURE
ASOS continues to create an even better online shopping experience for its buyers by localising their products and services, decentralising their stocks to improve logistics while expanding their zonal pricing capacity to offer its customers even more competitive prices. (ASOS Plc 2016, Our Ambition &
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