Business analysis of J Sainsbury and Morrisons
BS 3106 Advanced Financial Accounting
Dr Bala Balachandran
Autumn Term Coursework
Topic: Business analysis of J Sainsbury and Morrisons
Group 11:
Malaly Zaheer BIF3 070013399
Jiayao Zhou BIF3 080014469
Elaine Yap BIF3 080047892
Fei Wang IFRM3 090035262
Table of Content:
1. Objective……………………………………………………………………………………………………1
2. Introduction………………………………………………………………………………………………1
3. Financial performance analysis………………………………………………………………….2
4. Operating model analysis…………………………………………………………………………..5
5. Industry analysis……………………………………………………………………………………….6
6. Potential future developments………………………………………………………………….7
7. Conclusion …………………………………………………………………………………………………9
8. Reference ……………………………………………………………………………………………..…10
9. Appendix…………………………………………………………………………………………………10
1. Objective:
This report is aimed at providing information for future investors or bank loan application by evaluating the financial performance of two companies: J Sainsbury’s and Morrisons, comparing with industry average and their main competitors. Apart from the financial ratio analysis, we also investigate these two firms’ operating model, industry background, corporate social responsibility (CSR) relating to their stakeholders and their future development.
2. Introduction
UK supermarket industry has evolved from traditional grocery retailing and expanded to financial services, clothing and consumer electronics retailing, and property investment. Apart from physical trading in store, most supermarket businesses also operate online, given the most of chance to reach the consumers. In 2009, total industry sales volume has reached to £146.3 billion.
The two companies we have chosen to examine are J Sainsbury’s and Morrisons. Sainsbury’s was established in 1869 by John James Sainsbury and his wife Mary Ann in London and today operates a total of 872 stores which comprises 537 supermarkets and 335 convenience stores.
Dr Bala Balachandran
Autumn Term Coursework
Topic: Business analysis of J Sainsbury and Morrisons
Group 11:
Malaly Zaheer BIF3 070013399
Jiayao Zhou BIF3 080014469
Elaine Yap BIF3 080047892
Fei Wang IFRM3 090035262
Table of Content:
1. Objective……………………………………………………………………………………………………1
2. Introduction………………………………………………………………………………………………1
3. Financial performance analysis………………………………………………………………….2
4. Operating model analysis…………………………………………………………………………..5
5. Industry analysis……………………………………………………………………………………….6
6. Potential future developments………………………………………………………………….7
7. Conclusion …………………………………………………………………………………………………9
8. Reference ……………………………………………………………………………………………..…10
9. Appendix…………………………………………………………………………………………………10
1. Objective:
This report is aimed at providing information for future investors or bank loan application by evaluating the financial performance of two companies: J Sainsbury’s and Morrisons, comparing with industry average and their main competitors. Apart from the financial ratio analysis, we also investigate these two firms’ operating model, industry background, corporate social responsibility (CSR) relating to their stakeholders and their future development.
2. Introduction
UK supermarket industry has evolved from traditional grocery retailing and expanded to financial services, clothing and consumer electronics retailing, and property investment. Apart from physical trading in store, most supermarket businesses also operate online, given the most of chance to reach the consumers. In 2009, total industry sales volume has reached to £146.3 billion.
The two companies we have chosen to examine are J Sainsbury’s and Morrisons. Sainsbury’s was established in 1869 by John James Sainsbury and his wife Mary Ann in London and today operates a total of 872 stores which comprises 537 supermarkets and 335 convenience stores.