Business Analysis - Starbucks Part 1
Business Analysis Part I
Business Analysis Part I
One of the most vital roles of business leaders today is the ability to conduct a comprehensive and honest analysis of the business. Such analysis can be conducted for strategic and business planning purposes or simply to determine if a company is a good investment opportunity. To demonstrate the importance of business analysis from both a business leader’s strategic point of view and from a business investor’s point view, this paper will provide the following study of Starbucks Coffee Company: (1) SWOT Analysis; (2) Relevance of Threats; (3) Internal and External Stakeholders; and (4) Balancing the stakeholders’ needs.
Starbucks Coffee Company Overview Starbucks Coffee Company (“Starbucks”) was founded in 1971 in Seattle, Washington. Starbucks is a gourmet coffee and tea provider and currently operates 17,000 stores in 55 countries. Starbucks offers gourmet coffee and teas and has recently started offering some ancillary items such as Starbucks branded products (coffee mugs, accessories, coffee machines), and a variety of breakfast and lunch food items. Starbucks strives to provide not only gourmet and food beverage experience for its customers but also provides customers with a clean, relaxing, and comfortable environment in which to enjoy its products (Starbucks, 2012). Aside from focusing on customer satisfaction, Starbucks’ leaders are also concerned with being a socially responsible company. Its mission states as follows: “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks, 2012). Starbucks has been awarded various accolades for doing business responsibly and continues to ensure that all of its business dealings with its partners and vendors to its employee relationships are all conducted in a manner that promotes social, ethical and environmental responsibility.
SWOT Analysis on Starbucks To determine if Starbucks is a viable
Business Analysis Part I
One of the most vital roles of business leaders today is the ability to conduct a comprehensive and honest analysis of the business. Such analysis can be conducted for strategic and business planning purposes or simply to determine if a company is a good investment opportunity. To demonstrate the importance of business analysis from both a business leader’s strategic point of view and from a business investor’s point view, this paper will provide the following study of Starbucks Coffee Company: (1) SWOT Analysis; (2) Relevance of Threats; (3) Internal and External Stakeholders; and (4) Balancing the stakeholders’ needs.
Starbucks Coffee Company Overview Starbucks Coffee Company (“Starbucks”) was founded in 1971 in Seattle, Washington. Starbucks is a gourmet coffee and tea provider and currently operates 17,000 stores in 55 countries. Starbucks offers gourmet coffee and teas and has recently started offering some ancillary items such as Starbucks branded products (coffee mugs, accessories, coffee machines), and a variety of breakfast and lunch food items. Starbucks strives to provide not only gourmet and food beverage experience for its customers but also provides customers with a clean, relaxing, and comfortable environment in which to enjoy its products (Starbucks, 2012). Aside from focusing on customer satisfaction, Starbucks’ leaders are also concerned with being a socially responsible company. Its mission states as follows: “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks, 2012). Starbucks has been awarded various accolades for doing business responsibly and continues to ensure that all of its business dealings with its partners and vendors to its employee relationships are all conducted in a manner that promotes social, ethical and environmental responsibility.
SWOT Analysis on Starbucks To determine if Starbucks is a viable
References: Nickels W.G., McHugh J. M., Mchugh S.M., (2010) Understanding Business, (9th ed.) McGraw- Hill Company. Starbucks Coffee Company. (2012). About Starbucks. Retrieved from http://assets.starbucks.com/assets/5739ef83a25444af98bd14ba1034eb50.pdf Starbucks Coffee Company. (2012). 2011 Annual Report. Retrieved from http://assets.starbucks.com/assets/5739ef83a25444af98bd14ba1034eb50.pdf