Business Buying Process
I— Introduction
The business market is comprised of organizations that, in some form, are involved in the manufacturer, distribution or support of products or services sold or otherwise provided to other organizations. The amount of purchasing undertaken in the business market easily dwarfs the total spending by consumers. Because the business market is so large it draws the interest of millions of companies worldwide that market exclusively to business customers. For these marketers understanding how businesses make purchase decisions is critical to their organizations’ marketing efforts.
CarGroomers, Limited follows the business buying process, the same five-step buying process faced by consumers: 1. Need Recognition 2. Search 3. Evaluate Options 4. Purchase 5. After-Purchase Evaluation.
Need Recognition
The company’s goal is to build a strong relationship with their customers by giving them what they want for total self expression in their respective cars, which made their customers feel important. This is why CarGroomers, Limited has chosen to invest in in-house training and retention for their employees. As a result, the company has become one of the most stable and customer-oriented employees to serve their daily customers.
Besides building strong relationships with their customers, CarGroomers, Limited has written policies to encourage open communication between employees and managers. The working relationship helps to motivate the employees to be more efficient in performing the job duties.
Search
The search for alternatives to consider as potential solutions to recognized needs is one of the most significant differences between consumer and business purchasing. The primary intention of CarGroomers, Limited search efforts is to identify multiple suppliers who meet product specifications and then, through a screening process, offer a selected group the opportunity to present their products to members of the Buying Center.
The business market is comprised of organizations that, in some form, are involved in the manufacturer, distribution or support of products or services sold or otherwise provided to other organizations. The amount of purchasing undertaken in the business market easily dwarfs the total spending by consumers. Because the business market is so large it draws the interest of millions of companies worldwide that market exclusively to business customers. For these marketers understanding how businesses make purchase decisions is critical to their organizations’ marketing efforts.
CarGroomers, Limited follows the business buying process, the same five-step buying process faced by consumers: 1. Need Recognition 2. Search 3. Evaluate Options 4. Purchase 5. After-Purchase Evaluation.
Need Recognition
The company’s goal is to build a strong relationship with their customers by giving them what they want for total self expression in their respective cars, which made their customers feel important. This is why CarGroomers, Limited has chosen to invest in in-house training and retention for their employees. As a result, the company has become one of the most stable and customer-oriented employees to serve their daily customers.
Besides building strong relationships with their customers, CarGroomers, Limited has written policies to encourage open communication between employees and managers. The working relationship helps to motivate the employees to be more efficient in performing the job duties.
Search
The search for alternatives to consider as potential solutions to recognized needs is one of the most significant differences between consumer and business purchasing. The primary intention of CarGroomers, Limited search efforts is to identify multiple suppliers who meet product specifications and then, through a screening process, offer a selected group the opportunity to present their products to members of the Buying Center.