Business Capstone
Capstone Project: BUS485
The structure of this assignment is comprehensive and integrative. It requires synthesis and evaluation of information, skills and knowledge developed throughout the BS program at KBCOB. This 8 week assignment (introduced the 1st week of the class) will serve as a culminating project.
Each week, the student will have a specific portion to submit (hereunder) as described in the modules. Prepare each assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
Submit each module‘s assignment in the assignment drop box by the end of the week.
1. Overview
Create an Overview draft (500 words maximum)
a. Briefly describe the context and your organization.
b. Articulate the vision, mission, and strategy of your organization (or business unit or division).
c. Describe the sources of competitive advantage
d. Describe the nature of the business opportunity
Due by the end of Module 1
2. Environmental Analysis and Industry Analysis
Using the Segments of the General Environment write the environmental analysis of your Capstone Project (500 word maximum.)
a) Incorporate the Five Forces of Competition to help write the Industry analysis of your Capstone Project.
b) Use the CAGE model (if you are entering global or international markets) applicable) to help you write the industry analysis of your Capstone Project.
c) What do you see as being the trends, outlook or forecast for the type of organization that you are writing about in your Capstone Project?
Due by the end of Module 2
3. Marketing Plan for the Capstone Project
Based on the organization you have selected, this week you will write a (750 to 1000 words) Marketing Plan. You can use the Marketing Plan Sample as a template for this section, omitting those topics covered in other sections of the Capstone document.
a) What is
The structure of this assignment is comprehensive and integrative. It requires synthesis and evaluation of information, skills and knowledge developed throughout the BS program at KBCOB. This 8 week assignment (introduced the 1st week of the class) will serve as a culminating project.
Each week, the student will have a specific portion to submit (hereunder) as described in the modules. Prepare each assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
Submit each module‘s assignment in the assignment drop box by the end of the week.
1. Overview
Create an Overview draft (500 words maximum)
a. Briefly describe the context and your organization.
b. Articulate the vision, mission, and strategy of your organization (or business unit or division).
c. Describe the sources of competitive advantage
d. Describe the nature of the business opportunity
Due by the end of Module 1
2. Environmental Analysis and Industry Analysis
Using the Segments of the General Environment write the environmental analysis of your Capstone Project (500 word maximum.)
a) Incorporate the Five Forces of Competition to help write the Industry analysis of your Capstone Project.
b) Use the CAGE model (if you are entering global or international markets) applicable) to help you write the industry analysis of your Capstone Project.
c) What do you see as being the trends, outlook or forecast for the type of organization that you are writing about in your Capstone Project?
Due by the end of Module 2
3. Marketing Plan for the Capstone Project
Based on the organization you have selected, this week you will write a (750 to 1000 words) Marketing Plan. You can use the Marketing Plan Sample as a template for this section, omitting those topics covered in other sections of the Capstone document.
a) What is