Business Case Study: Ember Innovatives Inc.
II. BUSINESS CONCEPT OVERVIEW
Ember Innovatives Inc. desires to provide a product that can promote its use as an aid of hygiene. The company proposes a unique product, which is a hand sanitizer that has coffee extract as one of its key ingredients., In the process of coffee extraction, extraction, in the context of brewing coffee, is the bringing out of microscopic particles from coffee grounds into water (Scott, 2015). The product is named the Kapetizer, in which its name is derived from the words kape (meaning “coffee” in English) and sanitizer. Since coffee extract is the distinct ingredient of the product, the proponents decided to have kape as a part of the product name. The proponents decided to use the Tagalog term for coffee (which …show more content…
It acts as an alternative of hand-washing use in areas that soap and water is not accessible, preventing individuals to be deprived of washing their hands when needed. By means of a coffee extract as a main ingredient of the product, it also serves as a treatment to skin care. The coffee extract is a rich source of antioxidants that prevent pollution particles to damage one’s skin. Hence, the smoothness and brightness of the skin can be maintained with the help of the coffee extract (Bushak, 2015). These properties found in the coffee and ethyl alcohol points to the function of hand sanitizers that cleans one’s hands and at the same time prevents skin dryness. The product, Kapetizer, mainly functions as an agent of hygiene with proper skin care that the consumers will not only be able to maintain their personal hygiene, but also protect their skin from …show more content…
For instance, a person holds into the metal bar in jeepneys, tricycles, trains and other public transportation. Inside the vehicle, there is an exposure to harmful agents that can harm the health of an individual since the metal bar has been used by various people. Other instances include using computers or cellular phones, visiting a friend in the hospital, shaking hand with another person, and other analogous situations. To prevent the effects of these contacts, a hand sanitizer could be of aid in those situations.
Furthermore, the product correlates to the Senior High School students, faculty and staff of De La Salle Lipa because they also practice hand sanitation within the school that with the aid of the hand sanitizer, they can maintain their hand sanitation. It is an easy step towards a healthy environment and could most likely become a habit that can help keep people safeguarded from a plethora of germs, thereby decrease the chances of acquiring
Ember Innovatives Inc. desires to provide a product that can promote its use as an aid of hygiene. The company proposes a unique product, which is a hand sanitizer that has coffee extract as one of its key ingredients., In the process of coffee extraction, extraction, in the context of brewing coffee, is the bringing out of microscopic particles from coffee grounds into water (Scott, 2015). The product is named the Kapetizer, in which its name is derived from the words kape (meaning “coffee” in English) and sanitizer. Since coffee extract is the distinct ingredient of the product, the proponents decided to have kape as a part of the product name. The proponents decided to use the Tagalog term for coffee (which …show more content…
It acts as an alternative of hand-washing use in areas that soap and water is not accessible, preventing individuals to be deprived of washing their hands when needed. By means of a coffee extract as a main ingredient of the product, it also serves as a treatment to skin care. The coffee extract is a rich source of antioxidants that prevent pollution particles to damage one’s skin. Hence, the smoothness and brightness of the skin can be maintained with the help of the coffee extract (Bushak, 2015). These properties found in the coffee and ethyl alcohol points to the function of hand sanitizers that cleans one’s hands and at the same time prevents skin dryness. The product, Kapetizer, mainly functions as an agent of hygiene with proper skin care that the consumers will not only be able to maintain their personal hygiene, but also protect their skin from …show more content…
For instance, a person holds into the metal bar in jeepneys, tricycles, trains and other public transportation. Inside the vehicle, there is an exposure to harmful agents that can harm the health of an individual since the metal bar has been used by various people. Other instances include using computers or cellular phones, visiting a friend in the hospital, shaking hand with another person, and other analogous situations. To prevent the effects of these contacts, a hand sanitizer could be of aid in those situations.
Furthermore, the product correlates to the Senior High School students, faculty and staff of De La Salle Lipa because they also practice hand sanitation within the school that with the aid of the hand sanitizer, they can maintain their hand sanitation. It is an easy step towards a healthy environment and could most likely become a habit that can help keep people safeguarded from a plethora of germs, thereby decrease the chances of acquiring