Business Case Study: Tutorvista Global Private Limited: Global Private
• TutorVista
TutorVista Global Private Limited is an online tutoring company headquartered in India. Tutorvista operates its business entirely locating in India, but its market is abroad. Specifically, TutorVista focuses US and UK as a main market. Additionally, it is an online tutoring company providing high quality education with reasonable price to students globally. And it is considered as an offshore online education service provider with the professional teacher instructors based in India and Philippine.
TutorVista was founded by Krishnan Ganesh and Meena Ganesh in 2005. Westbridge Capital, a venture capital firm from United States, invested in TutorVista. In 2007, TutorVista announced about its acquisition of Edurite Technologies, an …show more content…
However, TutorVista had other challenging difficulties that made the future of the company suspicious. For instance, in USA people are suspicious about a brand that uses offshore tutoring services, and they don't trust in its service, because of the difference between standards of the totally different countries. In addition, India is a developing country where exist cultural difference, different beliefs and customs. Thus, people are very careful in terms of education, they think that a cheap education service from the offshore company has another side of the coin which can influence to the manner of a …show more content…
However, TutorVista had a great enthusiasm about its local market in India. But, unfortunately, they didn't recognize that the same business model wouldn't work in the totally different market. And it was the biggest mistake of the company that they followed the same model and implemented in their local market. Unfortunately, the business TutorVista wasn't an offshore business at this point, which means that they cannot enjoy the pricing advantage over their competitors.
• My City, Education (Мой Город. Образование)
The project "Мой Город. Образование" exists in the market of Uzbekistan since 2009. The main goal of the service is to provide with the reliable materials of education for tutors, teachers and graduates of schools, lyceums, and colleges, in order to help them with the preparation to the State Exams of universities, institutions, lyceums or colleges, including: online tests, detailed information about educational institutions and their programs.
The mother company of the firm is GISinfo, and ‘My City, Education’ is the project of the company named after ‘Norma’. The company has different projects such as “Мой Город. Мой бизнес” (My City. My business), “Мой город. Ташкент” (My City. Tashkent) and “Мой Город. Карта” (My City. Map). The company GISinfo is considered one of the successful companies in
TutorVista Global Private Limited is an online tutoring company headquartered in India. Tutorvista operates its business entirely locating in India, but its market is abroad. Specifically, TutorVista focuses US and UK as a main market. Additionally, it is an online tutoring company providing high quality education with reasonable price to students globally. And it is considered as an offshore online education service provider with the professional teacher instructors based in India and Philippine.
TutorVista was founded by Krishnan Ganesh and Meena Ganesh in 2005. Westbridge Capital, a venture capital firm from United States, invested in TutorVista. In 2007, TutorVista announced about its acquisition of Edurite Technologies, an …show more content…
However, TutorVista had other challenging difficulties that made the future of the company suspicious. For instance, in USA people are suspicious about a brand that uses offshore tutoring services, and they don't trust in its service, because of the difference between standards of the totally different countries. In addition, India is a developing country where exist cultural difference, different beliefs and customs. Thus, people are very careful in terms of education, they think that a cheap education service from the offshore company has another side of the coin which can influence to the manner of a …show more content…
However, TutorVista had a great enthusiasm about its local market in India. But, unfortunately, they didn't recognize that the same business model wouldn't work in the totally different market. And it was the biggest mistake of the company that they followed the same model and implemented in their local market. Unfortunately, the business TutorVista wasn't an offshore business at this point, which means that they cannot enjoy the pricing advantage over their competitors.
• My City, Education (Мой Город. Образование)
The project "Мой Город. Образование" exists in the market of Uzbekistan since 2009. The main goal of the service is to provide with the reliable materials of education for tutors, teachers and graduates of schools, lyceums, and colleges, in order to help them with the preparation to the State Exams of universities, institutions, lyceums or colleges, including: online tests, detailed information about educational institutions and their programs.
The mother company of the firm is GISinfo, and ‘My City, Education’ is the project of the company named after ‘Norma’. The company has different projects such as “Мой Город. Мой бизнес” (My City. My business), “Мой город. Ташкент” (My City. Tashkent) and “Мой Город. Карта” (My City. Map). The company GISinfo is considered one of the successful companies in