business comm
Assignment 1 – The Three-Step Writing Process
Instructions:
This assignment is divided into three parts, each corresponding to a step in the Three-Step Writing Process outlined in the course text book.
Read the Assignment Scenario.
Read the directions for each part of the assignment and complete the associated activities by typing in the space provided.
Save the file and submit to your instructor using the Blackboard assignment tool.
Assignment Scenario
Kevin Peters, owner and sole employee of a XTRMachines Computers Ltd., has a serious problem that could threaten his business.
Over the past 3 years, he has built a loyal customer base (numbering in the hundreds) by selling and servicing custom-built computers for high-end PC enthusiasts. One of the ways he has been able to provide excellent service to his clients is by collecting information on their purchases and storing it in a database. When new inventory related to his clients' past purchases becomes available, his system automatically sends a customized email message to the appropriate client inviting them to check the website or come in to the store for a demonstration. Recently, however, Kevin has discovered that a programming error has resulted in 47 email messages being sent to the wrong customers. Even worse, the messages included some personal information such as customers’ names, purchase histories, and shipping addresses.
Kevin has checked his email logs and knows exactly which customers received the incorrect messages and which customers' personal information was compromised. Many of them are repeat customers who have purchased several thousand dollars worth of equipment from XTRMachines. Kevin knows he must contact his clients but is unsure how best to communicate with them to minimize the risk of losing their future business.
Part 1 – Planning Business Messages
Answer the following questions based on the Assignment Scenario:
1. Who is the primary audience for this
Instructions:
This assignment is divided into three parts, each corresponding to a step in the Three-Step Writing Process outlined in the course text book.
Read the Assignment Scenario.
Read the directions for each part of the assignment and complete the associated activities by typing in the space provided.
Save the file and submit to your instructor using the Blackboard assignment tool.
Assignment Scenario
Kevin Peters, owner and sole employee of a XTRMachines Computers Ltd., has a serious problem that could threaten his business.
Over the past 3 years, he has built a loyal customer base (numbering in the hundreds) by selling and servicing custom-built computers for high-end PC enthusiasts. One of the ways he has been able to provide excellent service to his clients is by collecting information on their purchases and storing it in a database. When new inventory related to his clients' past purchases becomes available, his system automatically sends a customized email message to the appropriate client inviting them to check the website or come in to the store for a demonstration. Recently, however, Kevin has discovered that a programming error has resulted in 47 email messages being sent to the wrong customers. Even worse, the messages included some personal information such as customers’ names, purchase histories, and shipping addresses.
Kevin has checked his email logs and knows exactly which customers received the incorrect messages and which customers' personal information was compromised. Many of them are repeat customers who have purchased several thousand dollars worth of equipment from XTRMachines. Kevin knows he must contact his clients but is unsure how best to communicate with them to minimize the risk of losing their future business.
Part 1 – Planning Business Messages
Answer the following questions based on the Assignment Scenario:
1. Who is the primary audience for this