Business Communication
TMA02
Question 2, Part 1
Direct Marketing a Special Form of Marketing
Direct marketing is a specific type of marketing which is distinguished from other types of marketing by its special features. It is primarily consumer based marketing; here the marketing transaction is happening directly between consumer and the firms without intermediate channels. Generally, in advertising or other type of media based promotion methods marketing, consumer response cannot be measured except direct selling. The main feature of direct marketing is it provides track to reach the consumer by following the positive response of the consumers.
An experience with Amway International
Product is Nutrilite Protein Family Pack and Amway Toothpaste
Promotion strategy is through network with team leaders, community influencers, mailing service, telephone conversation.
Amway is world-class direct marketing company which operates in more than 88 countries especially in America, Europe, Asia and Africa. Special feature of Amway international is it encourages independent business owners worldwide to market its product rather than establishing specialized distribution channels or super markets. Nutrilite protein product is highly health concerned suitable for all family members irrespect of their ages. Formulation marketing Strategy is back grounded by health and emotional factors such as the health seeking behavior of persons and their concern on family members increased in order to prevent illness due to tensions, busy working life, and inadequate nutritious food consumption.
Question 2, Part 2
Marketing Concepts Used in Direct Marketing
Marketing concept is a consumer’s needs orientation backed by integrated marketing aimed at generating consumer satisfaction as the key to satisfying organizational goals. the societal marketing concept is a consumers needs orientation backed by integrated marketing aimed at generating
Question 2, Part 1
Direct Marketing a Special Form of Marketing
Direct marketing is a specific type of marketing which is distinguished from other types of marketing by its special features. It is primarily consumer based marketing; here the marketing transaction is happening directly between consumer and the firms without intermediate channels. Generally, in advertising or other type of media based promotion methods marketing, consumer response cannot be measured except direct selling. The main feature of direct marketing is it provides track to reach the consumer by following the positive response of the consumers.
An experience with Amway International
Product is Nutrilite Protein Family Pack and Amway Toothpaste
Promotion strategy is through network with team leaders, community influencers, mailing service, telephone conversation.
Amway is world-class direct marketing company which operates in more than 88 countries especially in America, Europe, Asia and Africa. Special feature of Amway international is it encourages independent business owners worldwide to market its product rather than establishing specialized distribution channels or super markets. Nutrilite protein product is highly health concerned suitable for all family members irrespect of their ages. Formulation marketing Strategy is back grounded by health and emotional factors such as the health seeking behavior of persons and their concern on family members increased in order to prevent illness due to tensions, busy working life, and inadequate nutritious food consumption.
Question 2, Part 2
Marketing Concepts Used in Direct Marketing
Marketing concept is a consumer’s needs orientation backed by integrated marketing aimed at generating consumer satisfaction as the key to satisfying organizational goals. the societal marketing concept is a consumers needs orientation backed by integrated marketing aimed at generating