business communication
Name: Nguyen Tran Quoc Anh
Subject: COM 101
Prfessor: Douglas Croft Communication: The Key to Managing Your Business
Introduction
In the challenging business environment of today, communicating in an effective, yet proper manner following business decorum becomes extremely important. With the rules of business undergoing a major upheaval, the importance of smart and effective business communication is being felt more than ever before. The question is: Why is communication so important in business? Why can’t businesses just concentrate on recruiting, developing and retaining skilled people who know how to do their job well? Well, communication is essential because businesses are made of people. Even when two people are working together on a common task, the outcome depends largely on how compatible they are and how well they are able to express themselves effectively to the other person. In a business organization, where so many people work together to achieve the organizational goals, the importance of communication and its effectiveness cannot be understated. As Robert Kent, former
Dean of Harvard Business School, has said, “In business, communication is everything.” In an organizational setting, there are different kinds of communication—between people at the same level, between superiors-subordinates, with clients, suppliers and other external agencies, etc. Therefore, this aspect, i.e., handling so many networking requirements of a business, needs to be carefully dealt with. No business can think of sustaining in the long run if it does not ensure that the soft skills of its workforce are highly developed. However, understanding business communication is not so easy. Communication at the workplace goes much beyond that. It is a link between the employees and the management and serves the purpose of channelizing and streamlining the functions of
the
Subject: COM 101
Prfessor: Douglas Croft Communication: The Key to Managing Your Business
Introduction
In the challenging business environment of today, communicating in an effective, yet proper manner following business decorum becomes extremely important. With the rules of business undergoing a major upheaval, the importance of smart and effective business communication is being felt more than ever before. The question is: Why is communication so important in business? Why can’t businesses just concentrate on recruiting, developing and retaining skilled people who know how to do their job well? Well, communication is essential because businesses are made of people. Even when two people are working together on a common task, the outcome depends largely on how compatible they are and how well they are able to express themselves effectively to the other person. In a business organization, where so many people work together to achieve the organizational goals, the importance of communication and its effectiveness cannot be understated. As Robert Kent, former
Dean of Harvard Business School, has said, “In business, communication is everything.” In an organizational setting, there are different kinds of communication—between people at the same level, between superiors-subordinates, with clients, suppliers and other external agencies, etc. Therefore, this aspect, i.e., handling so many networking requirements of a business, needs to be carefully dealt with. No business can think of sustaining in the long run if it does not ensure that the soft skills of its workforce are highly developed. However, understanding business communication is not so easy. Communication at the workplace goes much beyond that. It is a link between the employees and the management and serves the purpose of channelizing and streamlining the functions of
the
Bibliography: 1. Birte Asmu and Jan Svennevig (2009), “Meeting Talk: An Introduction”, Journal of Business Communication, Vol 2. Conrad C and Poole M (2002), Strategic Organizational Communication in a Global Economy, Wadsworth, Belmont, CA. 3. Goodall H L and Goodall S (2002), Communication in Professional Context: Skills, Ethics, and Technologies, Wadsworth, Belmont, CA. 4. Karl L, Smart and Richard Featheringham (2009), “Developing Effective Interpersonal Communication and Discussion Skills”, Business Communication Quarterly, Vol 5. Lesikar R V and Flatley M E (2002), Basic Business Communication, 9th Edition, Tata McGraw Hill, New Delhi. 6. Scot Ober (2009), Contemporary Business Communication, 7th Edition, Houghton Mifflin Co.