Communication is any behaviour, verbal or nonverbal, that is perceived by another. (Dwyer 2006) business communications are purposive interchanges of ideas, opinions, information, instructions and the like, presented personally or impersonally by symbol or signal as to attain the goods of organization. (Rosenblatt, Cheatham & Watt 1992) Today, the organization is growing more complex and the business is growing larger, because of this, the communication is necessary for passing information between people working in the same organization, it provides the critical link between core functions. As Robert Kent, former dean of Harvard Business School has said, “In business, communication is everything” (Blalock 2005).
I strongly agree with this statement that Business communication is very different in Pakistan and other western countries majorly due to difference in culture and moral values, religion, advancement in technology, business trends, society norms and many other factors. In this paper I will cover the following aspects of Business communication to compare and contrast the differences.
The cross cultural and interpersonal Business communication in Pakistan and Western countries.
Use of technology as a source of Business communication in Pakistan and Western countries.
The differences in Business Communication on organization level - Case studies of various organizations from Pakistan and USA.
Cross culture and interpersonal Business communication in Pakistan and USA (western countries)
Effective communication in any culture, boundaries or country involves the parameter of perception in it. Diversity in perceptions is a very important component in perceiving the communicated messages (Limaye, 2000). Pakistan is a country of traditions and explicit culture. In Pakistan, communication is more into a cultural way, even in formal places. While in western countries its quiet
Bibliography: Petison, D. P. (2010). Intercultural Communication and Relationship Marketing: a conceptual perspective. The business review, Cambridge , 127- 133. Limaye, Mohan R. (2000). Perception is the Thing: Presenting Variant Worldviews in the International Business Communication Classroom. Business Communication Quarterly,24 Business Encyclopedia: http://www.enotes.com/biz-encyclopedia/cross-cultural-international-communication Sehrish Zafar- Finance department, Mobilink Isamabad Oscar A. Anzaldua , Case Analysis Southwest Airlines and Gary Kelly, Davenport University