Business Communication Paper
Audience Analysis Paper
COM/285
Katrice Bottoms
October 28, 2010
Prof. Stella Kalfas
Audience Analysis
Communication in the business world must be effective for a company to strive in a competitive
market. Miller Company has called an in person meeting with a group of stakeholders including
managers, salespeople, and customers to discuss quarterly sales information. To communicate
effectively with the internal and external audience’s, an audience analysis must be done to capture the
audience attention. This paper will analyze the characteristics of the audience, the proper
communication channels, the diversity of the audience to ensure the message is effective. The speaker
must be able to realize the quarterly sales report is important to all groups in the
audience. A speaker must make preparations when dealing with a diverse audience.
(Locker, Kienzler, 2008).
When dealing with a vast group of people research must be done so the speaker will better
understand his or her audience. Each person in the group have different needs and wants, so a speaker
needs to understand the needs and wants of the group. He or she also should have control of the
audience through the meeting, allowing questions and feedback at certain times throughout the meeting
is helpful so the speaker does not lose control of the meeting. Knowledge of the company would be
helpful to the audience, make them aware of where the company is and where it will be in the
future will play a part of if the meeting is a success. For Example, if the quarterly sales did not meet the
expected goals, the speaker should be prepared to satisfy the audience with plans for the future.
Knowing what each member of the audience is expecting and knowing how to make his or her positive
goal a reality may be the key ingredient to saving the meeting. The speaker must consider the
audience’s point of view to gain a better
COM/285
Katrice Bottoms
October 28, 2010
Prof. Stella Kalfas
Audience Analysis
Communication in the business world must be effective for a company to strive in a competitive
market. Miller Company has called an in person meeting with a group of stakeholders including
managers, salespeople, and customers to discuss quarterly sales information. To communicate
effectively with the internal and external audience’s, an audience analysis must be done to capture the
audience attention. This paper will analyze the characteristics of the audience, the proper
communication channels, the diversity of the audience to ensure the message is effective. The speaker
must be able to realize the quarterly sales report is important to all groups in the
audience. A speaker must make preparations when dealing with a diverse audience.
(Locker, Kienzler, 2008).
When dealing with a vast group of people research must be done so the speaker will better
understand his or her audience. Each person in the group have different needs and wants, so a speaker
needs to understand the needs and wants of the group. He or she also should have control of the
audience through the meeting, allowing questions and feedback at certain times throughout the meeting
is helpful so the speaker does not lose control of the meeting. Knowledge of the company would be
helpful to the audience, make them aware of where the company is and where it will be in the
future will play a part of if the meeting is a success. For Example, if the quarterly sales did not meet the
expected goals, the speaker should be prepared to satisfy the audience with plans for the future.
Knowing what each member of the audience is expecting and knowing how to make his or her positive
goal a reality may be the key ingredient to saving the meeting. The speaker must consider the
audience’s point of view to gain a better
References: Locker, K., & Kienzler, D. (2008). Business and Administrative Communication (8th edition). New York, NY: McGraw-Hill.