Business Concept Template
MGB223 Assignment Item 1 – Business Concept
Student Name: _____________________________________________ Student Number: ____________________Result: ______/25 marks
CRITERION | GRADE 7 | GRADE 6 | GRADE 5 | GRADE 4 | < GRADE 4 | Identification of business opportunity KS (1.1) 7/25 | Uses creative and original ideas to identify a problem and develop, present an original business solution, with clear identification of customers and market. 7 – 6 | Uses imagination to identify a problem and present an original business opportunity which customers and market has been identified. 5.5 – 5 | Attempt to produce a business opportunity with elements of originality. Customers and markets are explained. 4.5 – 4 | Originality is marginal to the basic business concept. Customers and market are identified. 3.5 – 3 | Fails to present a valid business concept with no clear understanding of the customers and market. 2.5 - 0 | Evaluation and assessment of business opportunity CTA (2.1) 10/25 | Comprehensively evaluates the business concept. Opportunity evaluation and assessment is examined in depth. Critically evaluated with consideration of all contextual issues.10 – 9 | Analyses and evaluates the business concept. Opportunity assessment and evaluation is examined and described with evaluation of range of key contextual issues. 8.5 – 7.5 | Describes the assessment and evaluation of opportunity with evaluation of some contextual factors.7 – 6.5 | Describes and evaluates partially the business opportunity. No all contextual factors discussed.6- 5 | Fails to evaluate and assess the business opportunity, and assessments are totally invalid.4.5 - 0 | Identification of business model/strategy and feasibility issuesKS (1.1) 8/25 | Based on the assessment of the opportunity, provides most promising
Student Name: _____________________________________________ Student Number: ____________________Result: ______/25 marks
CRITERION | GRADE 7 | GRADE 6 | GRADE 5 | GRADE 4 | < GRADE 4 | Identification of business opportunity KS (1.1) 7/25 | Uses creative and original ideas to identify a problem and develop, present an original business solution, with clear identification of customers and market. 7 – 6 | Uses imagination to identify a problem and present an original business opportunity which customers and market has been identified. 5.5 – 5 | Attempt to produce a business opportunity with elements of originality. Customers and markets are explained. 4.5 – 4 | Originality is marginal to the basic business concept. Customers and market are identified. 3.5 – 3 | Fails to present a valid business concept with no clear understanding of the customers and market. 2.5 - 0 | Evaluation and assessment of business opportunity CTA (2.1) 10/25 | Comprehensively evaluates the business concept. Opportunity evaluation and assessment is examined in depth. Critically evaluated with consideration of all contextual issues.10 – 9 | Analyses and evaluates the business concept. Opportunity assessment and evaluation is examined and described with evaluation of range of key contextual issues. 8.5 – 7.5 | Describes the assessment and evaluation of opportunity with evaluation of some contextual factors.7 – 6.5 | Describes and evaluates partially the business opportunity. No all contextual factors discussed.6- 5 | Fails to evaluate and assess the business opportunity, and assessments are totally invalid.4.5 - 0 | Identification of business model/strategy and feasibility issuesKS (1.1) 8/25 | Based on the assessment of the opportunity, provides most promising