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Comparative Business Culture 2012
James Dyce 391375 Darren Cheung 335654
Italy’s Business: A Cultural Analysis!
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TABLE OF CONTENTS
I." "
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Introduction
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I.i. " I.ii.!
What is Business Culture? Impact of Business Culture
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Country Profile: Italy
! ! II.i. ! Business culture in Italy
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Hofstede Centric Analysis of Italy’s Business Culture
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III.i ! Power Distance III.ii ! Individualism III.iii ! Masculinity III.iv. ! Uncertainty Avoidance III.v. ! Long-Term Orientation III.vi. Hofstede Critique
IV." V." VI."
Potential Issues and Recommendations Conclusion Bibliography
Italy’s Business: A Cultural Analysis!
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Introduction
This report will centre around the current business culture and Italy focusing on the current climate of Italy's economy and the similarities and differences when compared to other business cultures and the challenges that must be faced when doing business with or in the country. This report will begin by first explaining what exactly business culture is followed then with a general country profile of Italy followed by an explanation of the current business culture in the country. This will then be rounded off by an analysis of what problems may arise when doing business in Italy and suggested solutions of how to avoid or solve these issues.
What is Business Culture?
The definition of business culture in many ways is very similar to that of the culture of a country, geographical location or any other group or collective, and like these other cultural groups there are many definitions as to what exactly it is. Hofstede(1980) states culture as a “co"ective programming of the mind distinguishing the members of one group or category of people #om others” while Meade (1953) tells us that culture