business decision making by Koushik 100

Title:
A Study on the Business Decision Making

Course Title: Higher National Diploma (HND) in Business Unit Title: Business Decision Making Student Name: Koushik
Group: B

Submission Date: 14/04/2014

Executive Summary
It is considered that initially the marketers needs to analyze the situation, Situation Analysis, to find out some opportunities to satisfy unfulfilled customer needs and also understand its capabilities and external (macro) and internal (micro) environment in which it is going to operate business. The customer is the heart of a business. So every company focuses on the customer preference. To know the customer preference most of the company do survey or observation on customers. Sometimes more than one company can be run in a place, as all companies have some demand on that market. But because of some barriers and financial problems they cannot run all the business. As a result they plan about beneficial project. That means which project is profitable. On the other hand some businesses want to know the feedback of customer about their own company and want to improve the services for the customers.

Table of the Contents
Lists of the Contents Page No
Executive Summary 2
Introduction 5
LO 1. Be able to use a verity of sources for the collection of data, both primary and secondary 5
1.1 Create a plan for the collection of primary and secondary data for given business problem 5
1.2 Present the survey methodology and sampling frame used 6

1.3 Design a questionnaire for given business problem 7
LO 2. Understand a range of techniques to analyses data effectively for business purpose 8
2.1. Create information for decision

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