Business Development Model for Dairy Portfolio
BRITANNIA INDUSTRIES LIMITED
Business Development Model
First Phase product/channel matrix for developing the dairy portfolio in OOH/ACD
Autumns Project Report
SUVANSH BHARARA
PGP-10-173
PGDM 2010-2012
S.P. JAIN INSTITUTE OF MANAGEMENT & RESEARCH, MUMBAI
Acknowledgement
I would like to thank Britannia Industries Limited for giving me an opportunity to intern with them. The overall experience of working at Britannia was outstanding and there was immense learning during the course of my project.
I am extremely grateful to my mentor Ms. Priyadarshini Shinde, Channel Development Manager – Alternate Channels for the trust shown in my judgment & opinions. The amount of freedom and responsibility that I was given helped me back myself during the project and strive to produce tangible results. Her high expectations from me and the unwavering support extended to me motivated me to work doubly hard for the project. I am thankful to her for guiding me through every stage of the project and providing me with all the necessary resources.
I would like to make a special mention to Mr. Vikas Dogra – Channel Head, Alternate Channels for always inspiring me to take the project to the next level.
I am especially thankful to Mr. Jasjeet Kochar – Business Development Manager, Alternate Channels – North, for coordinating the entire project with me by giving useful business insights on market execution and business development, and allocating resources whenever required.
I would like to express gratitude to the entire Britannia team at the Bangalore office & the Delhi office, including the Dairy Division, Alternate Channels, and Quality Division for making my internship a really memorable one. I would like to make a special mention to Ms. Arpita Bagchi, HR Manager, for ensuring that the internship went off smoothly.
I would also like to thank Mr. Shridhar Panshikar, National Sales Director at Britannia, for critically evaluating my final
Business Development Model
First Phase product/channel matrix for developing the dairy portfolio in OOH/ACD
Autumns Project Report
SUVANSH BHARARA
PGP-10-173
PGDM 2010-2012
S.P. JAIN INSTITUTE OF MANAGEMENT & RESEARCH, MUMBAI
Acknowledgement
I would like to thank Britannia Industries Limited for giving me an opportunity to intern with them. The overall experience of working at Britannia was outstanding and there was immense learning during the course of my project.
I am extremely grateful to my mentor Ms. Priyadarshini Shinde, Channel Development Manager – Alternate Channels for the trust shown in my judgment & opinions. The amount of freedom and responsibility that I was given helped me back myself during the project and strive to produce tangible results. Her high expectations from me and the unwavering support extended to me motivated me to work doubly hard for the project. I am thankful to her for guiding me through every stage of the project and providing me with all the necessary resources.
I would like to make a special mention to Mr. Vikas Dogra – Channel Head, Alternate Channels for always inspiring me to take the project to the next level.
I am especially thankful to Mr. Jasjeet Kochar – Business Development Manager, Alternate Channels – North, for coordinating the entire project with me by giving useful business insights on market execution and business development, and allocating resources whenever required.
I would like to express gratitude to the entire Britannia team at the Bangalore office & the Delhi office, including the Dairy Division, Alternate Channels, and Quality Division for making my internship a really memorable one. I would like to make a special mention to Ms. Arpita Bagchi, HR Manager, for ensuring that the internship went off smoothly.
I would also like to thank Mr. Shridhar Panshikar, National Sales Director at Britannia, for critically evaluating my final