Introduction
Big C is the range of supercenters which are possessed by Casino Group. According to Big C website (2011), Casino is one of the biggest and leading retail groups in the world, with over 200,000 employees and 11,000 branches in Vietnam, Thailand, Argentina, Uruguay, Brazil, Columbia, France, Madagascar and Mauritius. After 12 operating years, Big C has 14 supercenters in Vietnam. This report will analyze Central Vietnam’s FMCG market and report the implications of your study to Big C. Furthermore, it also encompasses the political, ecological, economic, legal and socio-cultural environment of Central Vietnam.
Mission, objectives and responsibilities and assess the influence of stakeholders
Mission, values and objectives of selected organization and assess the influence of stakeholders.
Enjoying the retail market share in Vietnam in 2000, after 12 years, Big C becomes the most leading retailing group in Vietnam (khoinghiep.info n.d). In Big C, the letter C means that customers who are the key for their success. Consequently, their vision is nourishing a world of diversity.
The mission of Big C is become to the reference and the best retailer to satisfy their customers (Big C website 2011). With the mission of Big C, consumers always receive the best goods and services while they go shopping with Big C. Big C is proud of