Business environment
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Contents
1.
2.
3.
4. List of tables and diagrams
5.
6.
7.
1. Table I - China's GDP growth eases to 7.8% in 2012
8.
2. Table II- Economic Growth in China 1990-2010
3. Table III - Historic inflation China (CPI)-full term
9.
4. Table IV - Cultural analysis- China
10.
5. Table V - 2012 SuperGroup Plc Financial Highlights
11.
6. Table VI – Supply and Demand curve
12.
13.
14. Summary
15.
16.
17. In this Business Environment report, my objective for SuperGroup plc is expanding the market to China by using the political, economic, social and technological (PEST analysis) to identify the external and internal opportunities for increasing the profitability of SuperGroup plc.
18. Besides, there must be has some challenges for SuperGroup plc expanding to China. About that I identified there are four biggest challenges including the Red Tape, Communications, Human Resources and Relationship. Thus, the rational measures are suggested in these four elements like requiring a full time international administrative team, enhancing the evident procedures and obtaining the relationship with the government, agencies, counterpart and trade organization.
19.
20. Furthermore, there are three possible strategies are advised in financial controls, operating method and promotions for the company’s expansion and gaining more profit in China’s business environment.
21.
22. Introduction
23.
24. SuperGroup plc. is a characteristic branded UK fashion retailer, which is offering quality clothing and accessories since 1985 and has been expanded to design and sell a wide range of premium men’s and women’s clothing under its flagship brand, SuperDry, together with other own brands and a number of third-party products sold in its Cult stores. It operates a multi-channel business through a combination of SuperDry concessions, e-Commerce, Cult and SuperDry standalone stores, and its UK and
Contents
1.
2.
3.
4. List of tables and diagrams
5.
6.
7.
1. Table I - China's GDP growth eases to 7.8% in 2012
8.
2. Table II- Economic Growth in China 1990-2010
3. Table III - Historic inflation China (CPI)-full term
9.
4. Table IV - Cultural analysis- China
10.
5. Table V - 2012 SuperGroup Plc Financial Highlights
11.
6. Table VI – Supply and Demand curve
12.
13.
14. Summary
15.
16.
17. In this Business Environment report, my objective for SuperGroup plc is expanding the market to China by using the political, economic, social and technological (PEST analysis) to identify the external and internal opportunities for increasing the profitability of SuperGroup plc.
18. Besides, there must be has some challenges for SuperGroup plc expanding to China. About that I identified there are four biggest challenges including the Red Tape, Communications, Human Resources and Relationship. Thus, the rational measures are suggested in these four elements like requiring a full time international administrative team, enhancing the evident procedures and obtaining the relationship with the government, agencies, counterpart and trade organization.
19.
20. Furthermore, there are three possible strategies are advised in financial controls, operating method and promotions for the company’s expansion and gaining more profit in China’s business environment.
21.
22. Introduction
23.
24. SuperGroup plc. is a characteristic branded UK fashion retailer, which is offering quality clothing and accessories since 1985 and has been expanded to design and sell a wide range of premium men’s and women’s clothing under its flagship brand, SuperDry, together with other own brands and a number of third-party products sold in its Cult stores. It operates a multi-channel business through a combination of SuperDry concessions, e-Commerce, Cult and SuperDry standalone stores, and its UK and