UNIT: 4 (BUSINESS ENVIRONMENT)
ASSIGNMENT NUMBER: 1
ASSIGNMENT TITLE: THE CASE: MCDONALD
LECTURER: Mr. Hamid Rahim
SUBMISSION: 11-10-2011 1. LIST SOME STAKEHOLDERS OF MCDONALDS. CLASIFY THEM AS INTERNAL, CONNECTED AND EXTERNAL TYPES.
Stakeholders can be defined as “individuals and groups who are affected by the activities of an organization. The most important stakeholders can be seen as those with most to lose from the organization’s actions, but this does not always reflect their relative power”
An organization’s stakeholders are all parties who can reasonably be understood to be affected by its decisions. They can be deemed to represent the business’s social and environmental capital as well as economic. Stakeholders can be of very different and varied guises and also harbor conflicting interests consequently, its image and reputation in the eyes of its stakeholders is critical to the company. Mainly they can be categorized into three major groups:
1) Internal Stakeholders
2) Connected Stakeholders
3) External Stakeholders
4) Stakeholders Conflicts
Stakeholders are found in all organizations, businesses or firms – from a local grocery store to huge multinational companies such as Coca-Cola, McDonalds and Microsoft. The number of stakeholders per business will vary as will their importance and influence. The type of organization or product / service it supplies will also determine its stakeholders. A Public Limited Corporation may have far more stakeholders than a family owned business due to its vast numbers of shareholders.
Discussing about McDonalds, it also hold many stakeholders those who get affected and vice versa. Stakeholders of McDonalds can be categorized into the three major groups as shown under:
Internal Stakeholders
Following are the stakeholders which fall under this category:
1) Managers or Directors
References: • http://www.aboutmcdonalds.com/etc/medialib/aboutMcDonalds/corporate_governance/standards_of_business.Par.44618.File.dat/9497_SBC_layout_McD_Eng-India%20101909.pdf • http://www.corporateregister.com/a10723/mcglob08-csr-us.pdf • http://jayzy2009.blogspot.com/2009/07/chapter-13-stakeholders.html