Business Environment in Malaysia
PepsiCo Current Strategy
In order to increase market share and maximize shareholder wealth, PepsiCo was keep developing their corporate and marketing strategy. PepsiCo intend to beat Coca Cola and others competitor in all of the relevant industry in order to dominating the market. PepsiCo strategy can divided into several main fields.
Unique organizational structure and experienced management
An experience top management team and stable organization structure can help an organization growing in a steady way. From the case study, we know that PepsiCo have hired experienced senior management employee, Indra K. Nooyi as their CEO whereby Nooyi have proven her ability and have a lot of experience in global and international company. Therefore PepsiCo believe that Nooyi have the ability to help them achieving their corporate goal. Besides that, PepsiCo also designed their own organizational structure by using three strategy business units of PepsiCo Americas Foods, PepsiCo America Beverages and PepsiCo International to manage their global business by their product categories and geographical locations. These organization structure help PepsiCo to ensure that the information flow within the organizational in different product range and different geographic location more effectively and efficiency. (Page 42 P7)
Product diversification and product innovation strategy
Unlike Coca-Cola just only focusing on carbonated coke product, PepsiCo diversified their product line from only cola market into others beverage market such as focused in the snack, breakfast food and nonalcoholic beverage market. This strategy help PepsiCo expand their market and reach more audiences to boost more sales and revenue. On other hand, PepsiCo also developing synergy between product categories with breakfast foods and juices, colas and salty snacks, and at the same time moving into the water and sport beverage markets. (Page 42 P3)
Besides that, from the case study, we also know that
In order to increase market share and maximize shareholder wealth, PepsiCo was keep developing their corporate and marketing strategy. PepsiCo intend to beat Coca Cola and others competitor in all of the relevant industry in order to dominating the market. PepsiCo strategy can divided into several main fields.
Unique organizational structure and experienced management
An experience top management team and stable organization structure can help an organization growing in a steady way. From the case study, we know that PepsiCo have hired experienced senior management employee, Indra K. Nooyi as their CEO whereby Nooyi have proven her ability and have a lot of experience in global and international company. Therefore PepsiCo believe that Nooyi have the ability to help them achieving their corporate goal. Besides that, PepsiCo also designed their own organizational structure by using three strategy business units of PepsiCo Americas Foods, PepsiCo America Beverages and PepsiCo International to manage their global business by their product categories and geographical locations. These organization structure help PepsiCo to ensure that the information flow within the organizational in different product range and different geographic location more effectively and efficiency. (Page 42 P7)
Product diversification and product innovation strategy
Unlike Coca-Cola just only focusing on carbonated coke product, PepsiCo diversified their product line from only cola market into others beverage market such as focused in the snack, breakfast food and nonalcoholic beverage market. This strategy help PepsiCo expand their market and reach more audiences to boost more sales and revenue. On other hand, PepsiCo also developing synergy between product categories with breakfast foods and juices, colas and salty snacks, and at the same time moving into the water and sport beverage markets. (Page 42 P3)
Besides that, from the case study, we also know that