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Business Environment: Loreal Paris

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Business Environment: Loreal Paris
Introduction

We live in rapidly changing times. So every business person must understand potential effects of various environmental factors. In this report as an example of manufacturing company was choose one of the biggest brands in the world L’Oréal USA, Inc. The company which I found interesting is engaged in beauty industry. Cosmetic business in widely spread all over the world as nowadays not only females but also males and children are interested in their appearance. L’Oréal USA, based in New York, NY, is a subsidiary of L’Oréal, headquartered in Paris, France, is a total beauty care company. The well-known slogan of company is “Because I’m Worth It.”, which represents the essence of the L’Oréal Paris brand as a whole.

History The history of L 'Oréal refers to a many years ago – in 1909 young chemist and natural entrepreneur Eugène Schuller design, produced and sold one of the first hair dyes to hairdressers in Paris. In the beginning it was founded as Cosmair, Inc. Later, company established by Eugène Schuller become L 'Oréal, started to grow rapidly thanks to its innovations and quality, encompassing all aspects of beauty for everyone, everywhere.

Location

All product division headquarters and operation department of L’Oréal USA, Inc. are located in New York City. The Strategic Committee consists of 12 members, including six heads of product divisions and six heads of corporate functions. In 2009 in the company (USA) was fixed around 9,000 employees. L’Oréal USA is wholly owned subsidiary of L’Oréal.

L’Oréal USA, Inc. and its products

One able to buy L’Oréal USA products in 130 countries. All over the world L’Oréal has 64,600 employees in 66 countries. Also, there are 5 development centres of L’Oréal worldwide (Shangai, Rio de Janeiro, Dubai, New York, Paris). Company is engaged in a wide-range of in-house tailored programmes as well.
L’Oréal USA has many such a famous brands as L’Oréal Paris, Garnier, Giorgio Armani


Bibliography: County Studies, (2010) Country Studies USA. [online] Available at: [Accessed 18 November 2010]. Group Director of Ethics L’OREAL, (2007) L 'Oréal Code of Business Ethics: The way we work, Paris – France: Group Director of Ethics L’OREAL [Accessed 3 December 2010]. Labrador, (2009) L 'Oréal 2009 FINANCIAL STATEMENTS, Paris – France: Labrador L 'Oréal USA, Inc., (2010) About L’Oréal L 'Oréal USA, Inc., (2010) Company overview. [online] Available at: < http://www.lorealusa.com/_en/_us/html/our-company/company-overview.aspx> [Accessed 20 November 2010]. L 'Oréal USA, Inc., (2010) Diversity is a priority L 'Oréal USA, Inc., (2010) Downloads. [online] Available at: < http://www.lorealusa.com/_en/_us/html/our-company/diversity-is-a-priority.aspx> [Accessed 17 December 2010]. L 'Oréal USA, Inc., (2010) Finance. [online] Available at: < http://www.loreal-finance.com/eng/share > [Accessed 27 November 2010]. L 'Oréal USA, Inc., (2010) Ethics. [online] Available at: < http://www.lorealusa.com/_en/_us/HTML/our-company/ethics.aspx> [Accessed 18 December 2010]. L 'Oréal USA, Inc., (2010) Innovations. [online] Available at: < http://www.lorealusa.com/_en/_us/index.aspx?direct1=00003&direct2=00003/00001> [Accessed 14 December 2010]. L 'Oréal USA, Inc., (2010) L 'Oréal history. [online] Available at: < http://www.lorealusa.com/_en/_us/html/our-company/history-of-l-oreal.aspx > [Accessed 20 November 2010]. L 'Oréal USA, Inc., (2010) Welcome to L 'Oréal USA. [online] Available at: < http://www.lorealusa.com/_en/_us/html/our-company/Welcome-to-L-Oreal-USA.aspx> [Accessed 19 November]. L 'Oréal USA, Inc., (2010) World presence. [online] Available at: < http://www.lorealusa.com/_en/_us/html/our-company/world-presence.aspx> [Accessed 28 November 2010]. Madura, J., 2001. Introduction to Business Canada: South-Western College Publishing Safe Cosmetic Action Network, (2010) The Safe Cosmetics Act of 2010 TradingEconomics.com, (2010) United States GDP Growth Rate. [online] Available at: < http://www.tradingeconomics.com/Economics/GDP-Growth.aspx?symbol=USD> [Accessed 17 November 2010]. TradingEconomics.com, (2010) United States GDP Per capita. [online] Available at: < http://www.tradingeconomics.com/Economics/GDP-Per-Capita.aspx?Symbol=USD> [Accessed 18 November 2010]. TradingEconomics.com, (2010) United States Inflation Rate. [online] Available at: < http://www.tradingeconomics.com/Economics/Inflation-CPI.aspx?Symbol=USD> [Accessed 17 November 2010]. TradingEconomics.com, (2010) United States Interest Rate. [online] Available at: < http://www.tradingeconomics.com/Economics/Interest-Rate.aspx?Symbol=USD> [Accessed 19 November]. Wikinvest, (2010) Avon Products. [online] Available at: < http://www.wikinvest.com/wiki/Avon_Products_(AVP)> [Accessed 7 December 2010]. Wikinvest, (2010) L’Oréal. [online] Available at: < http://www.wikinvest.com/stock/L 'oreal_(LRLCY)> [Accessed 6 December 2010]. Wikinvest, (2010) Procter & Gamble Company. [online] Available at: < http://www.wikinvest.com/wiki/Procter_%26_Gamble_Company_(PG)> [Accessed 7 December 2010]. Worthington I and Britton C., 2000. The Business Environment. Great Britain: Pirman
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