Velasquez
©2012 / ISBN: 9780205017669
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PART ONE
Basic Principles
BUSINESS ETHICS IS APPLIED ETHICS. IT IS THE APPLICATION OF OUR UNDERSTANDING OF WHAT IS GOOD
AND RIGHT TO THAT ASSORTMENT OF INSTITUTIONS, TECHNOLOGIES, TRANSACTIONS, ACTIVITIES, AND PURSUITS THAT WE CALL BUSINESS.
A
DISCUSSION OF BUSINESS ETHICS MUST BEGIN BY PROVIDING A
FRAMEWORK OF BASIC PRINCIPLES FOR UNDERSTANDING WHAT IS MEANT BY THE TERMS GOOD AND RIGHT; ONLY THEN CAN ONE PROCEED TO PROFITABLY DISCUSS THE IMPLICATIONS THESE HAVE FOR OUR BUSINESS WORLD.
THESE FIRST TWO CHAPTERS PROVIDE SUCH A FRAMEWORK. CHAPTER 1 DESCRIBES WHAT CHAPTER 2
BUSINESS ETHICS IS IN GENERAL AND EXPLAINS THE GENERAL ORIENTATION OF THE BOOK.
DESCRIBES SEVERAL SPECIFIC APPROACHES TO BUSINESS ETHICS, WHICH TOGETHER FURNISH A BASIS FOR ANALYZING ETHICAL ISSUES IN BUSINESS.
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Ethics and Business
What is “business ethics”? What is corporate social responsibility? Is ethical relativism right? How does moral development happen? What role do emotions have in ethical reasoning? What are the impediments to moral behavior? When is a person morally responsible for doing wrong?
In business the handshake is an expression of trust, and ethical behavior is the foundation of trust.
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BASIC PRINCIPLES
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INTRODUCTION
Maybe the best way to introduce a discussion of business ethics is by looking at how a real company has incorporated ethics into its operations. Consider then how Merck & Co., Inc., a U.S. drug company, dealt with the issue of river