The first which focuses on India offers a list of ethical tips for operating in India, it talks briefly about the ethical climate in the country and then lists seven ethical and compliance issues to consider before entering the country to do business. (Global Compliance India, Ethisphere, Oct 2008)
The second article which focuses on Brazil is in a little more detail, this is probably because there are bigger differences in terms of the way business is conducted due to the colonization of India. Again it offers ethical tips and lists ethical and compliance issues, however in addition it includes a section on cultural concepts and etiquette tips. (Global Compliance Brazil, Ethisphere, Sept 2008)
INDIA
The article describes how conducting business in India has great allure for global corporations for a number of reasons, firstly India has 2nd largest population in the world, it is also a source for intellectual capital and a relatively inexpensive educated labor force, nearly all of which speaks English.
The article then goes onto give a number of etiquette tips which in summary are;
Recognizable - Foreigners stand out easily and are often expected to act in a higher standard, don’t be alarmed if people stare!
Patience – Dealings can drag being aggressive and quick in negotiations may be interpreted as showing disrespect, so be patient when dealing with the enormous